Month: February 2020

When What You Know, Isn’t Accurate

We’re living in the age of Know-it-allism. And why not?  Any person with access to the internet can literally find information on any topic known to man. We are only limited by how quickly we can consume that information. At least that’s how some people look at it.  But there’s a difference between “knowing” something

Sometimes Simple Digital Marketing Analytics . . . Are Too Simple

Do you get overwhelmed by your digital marketing analytics?  Many trainers, consultants, and professional coaches do.  There are a lot of channels to account for: email, social, SEO, SEM, referral links, etc. Trying to make sense of data from all the platforms that drive these channels can be daunting.  Trying to consolidate all the metrics