An Online Marketing Strategy that Works for YOUR Business
There is no shortage of email, social, and online marketing to sample from. It’s a common occurrence for us to get a forward saying, “Can we do something like this?” While there is nothing wrong with getting inspiration from other marketing campaigns; trainers, consultants, and professional coaches need to assess whether the marketing strategy works for their business.
Recently I had a client forward one of Seth Godin’s emails to me and say, “Let’s make our emails just like Seth’s emails.” The email sample was very simple with a short bit of content and a handful of social options.
No disrespect to Mr. Godin, he offers great content and I’m sure he has a clearly defined plan for his emails being the way they are, but this client wasn’t Seth Godin. Seth Godin’s campaign was built around short content driven by name recognition and a library of well-established books and concepts. This client was fairly new to his market and offering in depth consulting relationships. The focus of the email campaign and audience size was much different.
So we said, “We can do something along the lines of what Seth Godin did but there is not any direct lead generating mechanisms on the email. Are you comfortable if leads go away for an extended period until you’ve built up a following in the way Seth Godin has?” The consultant adamantly replied, “Well no, I need leads to keep coming in.”
What we ended up with was short tactics and insights like Seth Godin’s email but coupled with a single call to action that would change based on the content. It’s great to be inspired by other marketing strategies but pay attention to the details. What works for one business won’t work for all businesses.
Dusty
Hey I know this is off topic but I was wondering if you knew of
any widgets I could add to my blog that automatically tweet my newest twitter updates.
I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this.
Please let me know if you run into anything.
I truly enjoy reading your blog and I look forward to your new updates.
Anastasia
Hello, just wanted to tell you, I enjoyed this blog
post. It was practical. Keep on posting!
http://holisticnaturalhealing.com/index.php/component/k2/itemlist/user/114292
Hi! Do you use Twitter? I’d like to follow you if that would be ok.
I’m definitely enjoying your blog and look forward to new updates.
burberry britt
Very nice article, totally what I needed.
SuperCharge Keto BHB
Hello there! I know this is kinda off topic however , I’d figured I’d ask.
Would you be interested in exchanging links or
maybe guest authoring a blog article or vice-versa? My website covers a lot of the same subjects as yours and I think we could greatly benefit
from each other. If you’re interested feel free to shoot me an email.
I look forward to hearing from you! Superb blog by the way!
my web blog; SuperCharge Keto BHB