Call to Action for Trainers, Consultants, and Professional Coaches

Every online marketing campaign should have clear calls to action.  But commonly trainers, consultants, and professional coaches will say, “I’m not sure I have a good call to action.”  That’s a big problem, it’s like giving people directions without picking a destination.  You’ll get somewhere but probably not strategically toward a sale. There are five common calls to action that most trainers, consultant, and professional coaches have or can create fairly easily.

• Events
• Whitepaper/Report Downloads
• Trial Training Session / Free Initial Consult
• Contest
• Easy to Purchase Product/Service

When providing this list we’ll often hear, “But what about my suite of products and services?”  Calls to action should be fairly simple.  Most trainers, consultants, and professional coaches have sophisticated programs that require analysis to find what solution properly fits a potential client.  That level of interaction is almost impossible for a call to action without an advanced web application.

These five types of call to action are feasible for most firms and provide a good first step with potential buyers.  In coming posts we’ll analyze each type and in which cases they are best suited.