If you find that your email marketing platform is not whitelisting your communications then it’s imperative to set a review process.  Reviews can largely be done by the digital marketer but having a few trusted recipients on your email marketing list from outside your company is a valuable resource so that they can report their own experience with your email

Email marketing can only be as good as its deliverability.  Whitelisting is a process of verifying with ISP’s, organizations, and individuals that your emails are valid communications to keep them out of SPAM folders and easily visible for your recipients. However, some email marketing platforms handle whitelisting deliverability where others place that responsibility on the digital marketers running the email

It’s no secret that customizing your marketing emails to an appropriate audience is a powerful way to improve effectiveness.  There are two distinct ways of delivering customized emails, email segmentation and drip marketing. Clearly defining your list segmentation and drip campaigns helps assign a purpose for each strategy and creates clarity for both you and your audience. Many trainers, consultants,

After identifying how a person requesting an unsubscribe that is absent from your email marketing list is receiving your email marketing messages, what should you do about it?  Typically a digital marketer will simply unsubscribe the uncovered email address and consider the matter settled. But savvier digital marketers can leverage the opportunity to minimize loss and potentially re-engage a subscriber.