Set Your Digital Marketing PrioritiesGetting spread too thin is a common way for digital marketing performance to plummet. For most trainers, consultant, and professional coaches, it’s unrealistic to have a marketing presence in all channels for all people. It’s critical that digital marketers set a marketing priority hierarchy so that top producing activities aren’t left undone. The width (and
Digital Marketing Technology Might be Smart but it has No Common SenseDigital marketing technology continues to get more refined from year to year. Sophisticated algorithms and stream lined tools help digital marketers cover more channels than they ever could in the past. However, the sheer bandwidth that digital marketing allows a marketer to take on, often prevents them from reviewing how smart the technology really is.
Digital Marketers Need to Have an Eye on Cyber SecurityWhat good is a website that is constantly having outages? How useful is a hijacked social media account publishing questionable offers? What about an email marketing platform loaded with stolen email addresses blasting out SPAM? Digital marketing channels infected with malware or compromised in some way not only undermine the time, energy, and money invested
Email Marketing Whitelisting ActivitiesIf you find that your email marketing platform is not whitelisting your communications then it’s imperative to set a review process. Reviews can largely be done by the digital marketer but having a few trusted recipients on your email marketing list from outside your company is a valuable resource so that they can report their
Is Your Email Marketing Platform Whitelisting Your Emails . . . or Making it Your Responsibility?Email marketing can only be as good as its deliverability. Whitelisting is a process of verifying with ISP’s, organizations, and individuals that your emails are valid communications to keep them out of SPAM folders and easily visible for your recipients. However, some email marketing platforms handle whitelisting deliverability where others place that responsibility on the
Allow Extra Time for Downstream Marketing ChannelsSetting a realistic calendar for digital marketing promotion is always a concern. Most digital marketers have a handle on the necessary time frames for the marketing channels they own directly. However, it’s fairly common that digital marketers need to interface with partners, affiliates, or advertisers for specific campaigns but accounting for these external marketing channels’
Intermixing Email Segmentation and Drip MarketingWe had several questions to our last post making inquiries along the lines of, “What’s an example of intermixing email segmentation and drip marketing?” This typically happens as trainers, consultants, and professional coaches strive to evolve their marketing into more sophisticated communications. Keeping the two separate will simplify processes and help ensure that they are
Email Segmentation vs. Drip MarketingIt’s no secret that customizing your marketing emails to an appropriate audience is a powerful way to improve effectiveness. There are two distinct ways of delivering customized emails, email segmentation and drip marketing. Clearly defining your list segmentation and drip campaigns helps assign a purpose for each strategy and creates clarity for both you and
