Email Marketing | eMarketing Innovation Insights

Email Marketing Tactic #1: Consistency

Set a schedule for sending emails and stick to it. It is not OK to haphazardly deviate from the send schedule. A major part of email marketing success is due to reinforcement. When the reinforcement is eroded the message fractures. Think of the email campign as a publication (whether subscribers are paying for it or not).

20 Tactics of Effective Email Marketing

Eric Roedersheimer
November 5, 2009November 5, 2009
Email Marketing

I will be posting a comprehensive listing of effective email tactics in coming weeks. These will include 20 strategies that should be used in every email campaign to build and maintain a quality send list and provide conversions from those sends. – Eric eMarketing Innovation

Focus Goes a Long Way in Email Marketing

Having a laser focus is critical in email marketing campaigns. The focus should answer one of two questions: What do I want recipients to do? What value am I providing my audience? If the answer can’t be summed up in in a short answer, the email needs to be simplified. There shouldn’t be a lot

Internet and Social Media Marketing: If You’re Not Using It, Get Rid of It

Eric Roedersheimer
October 14, 2009
Email Marketing, Internet Marketing, Social Media

Internet and social media should have spring cleaning seasons. If something hasn’t been used in years, it’s probably not going to be, and it needs to be tossed. There are a lot of internet and social media pack rats. They horde as many communication channels as they can find. The problem is that they never

Internet Marketing: Diagram Before the Details

Eric Roedersheimer
September 28, 2009September 28, 2009
Email Marketing, Internet Marketing, Web Maintenance

People tend to love designing the details of any marketing initiative. I truly understand why too. It’s the slick and cool piece of marketing. Unfortunately, it’s typically the least impactful to your audience and should garner the least attention. If you are doing any internet marketing activity, plan an overview before considering any details. I

Email Marketing: Weigh Your Marketing Needs vs. Users Expectations

One of the most common questions about email marketing is how often should emails be sent to the contact list. Unfortunately there is no magic formula to follow. However, an educated guess can be achieved by weighing content vs. marketing goals. We’ve all heard “it’s better to give than receive”. In email marketing the rule morphs into,

Improving Online Marketing is Like Managing Fantasy Football

Eric Roedersheimer
September 3, 2009
Email Marketing, Internet Marketing, Search Engine Optimization, Site Conversion

As fantasy football hits full swing, it occurred to me that internet marketing and managing a fantasy team is a lot like managing internet and email marketing. Its about paying attention to numbers, making educated guesses about what will reap the most reward, reacting to past trends, and hoping for a little luck. People get

Clean Up Your Email Marketing Lists!

Eric Roedersheimer
August 3, 2009August 20, 2014
Email Marketing

There is a temptation email marketers are often subject to. It’s the “how large is the mailing list” lure. It typically the most accessible metric that email marketers are subjected to and can cause a yearning for more and more people. Resist this urge and keep tidy lists. Email success rates don’t come from how many

Track the Whole Not the Parts

Most site owners are beginning to see the value in tracking their results. It’s really the only objective way to analyze results and make improvements based on data. Unfortunately, there is still a majority of folks that gather the data but never look at it, or use it as validation for their own prejudices rather than

Your Subscribers Only Signed Up For Your List

Sooner or later every successful email marketing campaign will encounter piggy-backers. These are solicitations to send out someone else’s promotional material to your subscriber base. Nine times out of ten it’s a bad idea to agree to sending out other promotions. Subscribers agreed to get a particular communication. Sending promotions for other people or companies

Category: Email Marketing