Systematic Digital Marketing Platform MigrationThe need to move digital marketing platforms for social media, email, and/or your website is becoming more common as tools evolve and develop. The change might be necessitated by external factors, like one platform acquiring another. Or it could be internal factors driving change like finding more appropriate platform pricing or services. Many trainers, consultants,
Email Marketing Pre-Send ChecklistAn ounce of prevention is worth a pound of cure. A re-send is often considered a cure for an email mistake but it has some nasty side effects, loss of credibility being the worst. Of course, mistakes are going to happen in your email marketing from time to time but it’s important not to default
Behaviorless Content CalendarWhat good is a plan if there is no action taken on it? Imagine a coach setting up a game plan only to have the players wing it on game day or a cookbook where the chef wants to experiment with other ingredients. A lack of execution on the plan makes the effort of creating
Reviews to Avoid Breaks at the End of Your Digital Marketing ChainEfficient digital marketers have a toolbox of systems and applications to publish their digital marketing campaigns. This toolbox might be a set of applications working together or an all–inclusive platform. No matter what type of setup you employ, change is constant in digital marketing and the technology that drives it. That change usually improves capabilities
Is Your Digital Marketing Content ‘Spin’ Plagiarism?Content is critical to a successful digital marketing campaign. It’s also challenging and time consuming to generate the type of quality content that will attract your target market and inspire them to engage with you. Unfortunately, many marketers look for shortcuts for generating content which leads to disjointed messaging that struggles to establish credibility with
Personalized Triggers in Email MarketingOur last post covered how simple personalization can register as SPAM to recipients. Should personalization be abandoned all together even though it is often cited as a major boost to email marketing success? Obviously not, but the focus of the personalization needs to be selective and identifiable. Setting up email marketing campaigns by triggered activities
Avoid Personalized Email Marketing From Being Mistaken as SPAMPersonalization in email communications is always a valuable goal. In fact, the level of personalization continues to get more and more sophisticated. Marketers can segment by trigger events, demographic information, or gathered personal data. Unfortunately spammers and scammers are leveraging the same tools to deceive recipients. The escalation in marketing tool sophistication is creating skepticism
Split Testing Through Campaign EvolutionIn our last post we covered why A/B testing can be difficult for some companies to effectively implement. But that doesn’t mean the principles of testing should be abandoned completely. An evolutionary process of consistent improvement is a more gradual way of implementing split tests. Many trainers, consultants, and professional coaches set up a template
