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Anticipate the Summer Slow Down

Acknowledging headwinds is the first step to overcoming them. Most trainers, consultants and professional coaches experience a slowdown in their digital marketing over the summer months. Anticipating and preparing for that three month lull is critical to ensure that you meet your marketing targets. Hope is not a strategy. Almost every training and consulting market

Consistency Counts for a Lot in Digital Marketing

If content is king in digital marketing, then consistency is queen. It’s the power behind the throne that ensures the message is heard. Don’t disregard the true value of consistency because even a short lapse in consistency can have disastrous consequences. Stephen Hawking said, “Half the battle is just showing up.” That’s as true to

Frankensteined Digital Marketing

Our last post explored how overusing or poorly deploying tools can limit options and complicates customization. This same concept can be expanded into, what I call, Frankensteining your digital marketing components. Piecing together too many disparate elements is a common cause of technical problems and bad user experiences. Frankensteining happens when you introduce new elements

Data, Not Preference, Is What Drives Digital Marketing Improvement

It’s said that stats can be used to prove anything. That is a true statement when we allow our preferences to bias how we conduct digital marketing campaigns. Digital marketing should be data-driven and changes should be honestly tested to see what is most effective. Dictating changes based on preferences will suit your tastes and

Should Your Digital Marketing be AGILE?

It’s no secret that technology greatly influences how we work. In recent years those influences have been bleeding outside of the realm of technology and becoming general principles for project management. Sometimes these principles are skillfully applied outside their original intended purpose but in many cases they serve as an inefficient construct. The most prevalent

Responsibly Re-use Content

Online marketing has become a voracious beast that devours content. Keeping quality content flowing at a pace that can feed your email, social media, and/or blog can be a daunting task. If a trainer, consultant, or professional coach responsibly re-uses their content it can help fill gaps in their online marketing campaigns and still provide

Digital Marketing’s Value is Disrupted without Gauging Your Target Market’s Perception

If you are searching for a new, and critical, perspective on digital marketing then Disrupted: My Misadventure in the Start-Up Bubble is a good option. The book came to my attention after hearing other digital marketers’ mixed reviews. The book is an account of author Dan Lyons’ time with HubSpot, a popular digital marketing platform.

Checklist Mindset in Digital Marketing

I am a checklist junkie. I create monthly task calendars that I break down into weekly checklists and then create daily journal entries for what needs accomplished. For me it’s natural to want to do a task, complete it, and then check it off the list. While valuable in task completion, a checklist mindset can

Is It Time for a Redesign?

A redesign of a website or email campaign is often considered when the aesthetic of the layout has become dated or unsuitable. By all means, if you find yourself repulsed by the look of it, then it’s time to make an update. But what if you’re just indifferent toward the layout? Is it worth the

Digital Marketing: Is Doing Nothing an Option?

Getting started with digital marketing is often the hardest step to take. We speak with many trainers, consultants, and professional coaches that know they need to do something but there’s always one more thing to square away before launching their digital marketing plan. There will always be one extra element that could make digital marketing

Category: Email Marketing