There are three ways a business can differentiate themselves: being better, faster, or cheaper. We often focus on fast because client needs don’t always allow for a lot of advance notice and because internet marketing tends to move at a quick pace. This is especially true in working with trainers, consultants, and professional coaches who have hectic schedules with needs
Read moreYour audience is unlikely to read your marketing emails as closely as you do so it’s possible for them to overlook certain parts of your email. For that reason, it’s typically a good idea to repeat the most important part of your message, the call to action. Repetition in a slightly different way avoids monotony and hedges your bets in
Read moreMobile ready email layouts are becoming more and more relevant as greater numbers of people check email on phones and tablets. But mobile ready should not be an excuse for overly simplistic layouts or sacrificing lead generation elements. We recently spoke with a sales trainer about his email campaign. We asked him to provide us with what he was currently
Read moreThe end of the year can be a challenging one for Business to Business marketing. Vacations and time off are paired with consumer marketing’s most aggressive push. The result is fewer people that often have less attention for B-to-B related communications. Don’t let a December slump side-track your marketing efforts, rather plan for it to maintain engagement. Trainers, consultants, and
Read moreArticle and content reuse can be a valuable way to save time in producing the quality content that drives productive online marketing. It can also be a crutch that leads to repetition, disinterest, and obsolescence. It’s rare that I encounter a trainer, consultant, or professional coach that isn’t strapped for time. Any strategy for decreasing the time commitment to sustain
Read moreToo much of a good thing will inevitably corrupt it. Usability is important but can be taken to an unsustainable extreme. We ran into an issue recently where an email tested fine across browsers and platforms. One of the test users printed it and found that there was some odd spacing at the bottom. So we had other testers print
Read moreWe are often asked, “When is the best time to send an email or post to social?” The problem with this question is that it’s not static. The answer will vary based on audience and offer. Rather than looking for a set day/time monitor activity and look at the calendar to figure out Ideal times. As an example, Friday, especially
Read moreA common question from trainers, consultants, and professional coaches is the best way to set up their HTML email. Should it be a fully designed email or ultra-simple with just text? While each campaign likely calls for its own solution the answer is usually either, just don’t split the middle. Its odd advice as a happy middle ground is often
Read moreThere have been a multitude of article written lately promoting a single column layout that is a max width of 400 pixels. The idea being that the simple layout will display well on mobile devices. And while that is certainly true, it’s also true that most of the people promoting this best practice have many samples of emails with multiple
Read moreMarketing is often a “fun” business topic. It’s surrounded by new opportunities and getting a company’s name into the market. Sometimes trainers, consultants, and professional coaches let that zeal taint how they perceive business issues. Their desire to work on marketing makes all problems look like marketing problems. In discussing calls to action with a business owner, he told me
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