We’re living in the age of Know-it-allism. And why not? Any person with access to the internet can literally find information on any topic known to man. We are only limited by how quickly we can consume that information. At least that’s how some people look at it. But there’s a difference between “knowing” something and experiencing it. That’s especially
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Do you get overwhelmed by your digital marketing analytics? Many trainers, consultants, and professional coaches do. There are a lot of channels to account for: email, social, SEO, SEM, referral links, etc. Trying to make sense of data from all the platforms that drive these channels can be daunting. Trying to consolidate all the metrics into one tool like Google
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A company’s digital marketing assets can grow to a sizeable number of properties that are easy to lose track of. That’s especially true for assets that are rarely used. It’s important to keep a list of your active digital marketing assets and review them periodically for content updates and administrative access. Digital marketing assets that are commonly used, like the
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Getting spread too thin is a common way for digital marketing performance to plummet. For most trainers, consultant, and professional coaches, it’s unrealistic to have a marketing presence in all channels for all people. It’s critical that digital marketers set a marketing priority hierarchy so that top producing activities aren’t left undone. The width (and maybe the breadth) of the
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Digital marketing technology continues to get more refined from year to year. Sophisticated algorithms and stream lined tools help digital marketers cover more channels than they ever could in the past. However, the sheer bandwidth that digital marketing allows a marketer to take on, often prevents them from reviewing how smart the technology really is. Unfortunately, when an analysis is
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Analytics are essential for making educated improvements to your digital marketing campaigns, but only if the data is reliable. As the number of digital marketing tools expands, so does the complexity of the data. Minimizing your tool set helps minimize the complexities that can cause problems but even a streamlined digital marketing platform should be mapped so that you know
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Most trainers, consultants, and professional coaches have the speaking skills and personal presence to create compelling video content. However, only the minority of them do. Lacking technical capabilities prevents them from creating video at all or finds them producing lackluster quality material. But that doesn’t need to be the case. A few video basics can provide a serviceable video that
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The internet is a crowded place. There are over 2 million blog posts every single day, let alone social media posts, podcasts, etc. Even the best content can have a hard time standing out to a broad audience. It’s often better to narrow your focus to a niche of the market to engage that audience specifically rather than trying to
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A shortage of opinions in digital marketing is almost never a problem. That is especially true when dealing with design and layout. Making a case for a design being “right” is often not an objective process. Since the judgement call can come down to how someone or group of someone’s feel, separating informed suggestions from uninformed suggestions can be difficult.
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Turnover can be prevalent in digital marketing roles especially for trainers, consultants, or professional coaches that are running small firms. In the day-to-day hustle and bustle documenting those processes is rarely even on the radar. However, a sudden departure can leave critical gaps in digital marketing processes that are either time consuming to recreate or impossible to recover. Job tenures
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