Internet Marketing | eMarketing Innovation Insights

Website Maintenance: Make an Index

Many times we get too close to our own websites. We know right where everything is because we put it there. The problem is that what makes sense to us, often doesn’t make sense to visitors. An easy way to ensure that items of a similar type are easily found is to make an index

Online Marketing: Don’t Mistake New for Better.

Eric Roedersheimer
September 22, 2011August 20, 2014
Email Marketing, Internet Marketing, Social Media

I was recently informed by a client that they needed to step up their social media presence because “email is on the way out”. That was a shock to me as most of my clients (this one included) see a nice return on their email marketing investment. In fact, industry wide email marketing boasts a

Online Marketing Success Takes Work and Diligence

Eric Roedersheimer
June 3, 2011
Email Marketing, Internet Marketing, Search Engine Optimization, Web Maintenance

The myth of getting rich quick through the internet still seems to have a pulse. Many people looking to start an internet based venture still have delusions of a “set it and forget it” situation. If only it were so easy to promote your business and generate revenue online. Online marketing is a process, not

Define Success: Website

Eric Roedersheimer
March 10, 2011
Internet Marketing, Site Conversion, Web Maintenance

Website metrics are often simplified to website metric, visitors. While the number of visitors is certainly important as we need traffic, many other metrics are a better measure of success on a website. There are several web metrics that can be used to define success based on the company objective: Bounce rate – This serves

Define Success for Your Online Marketing

Eric Roedersheimer
February 9, 2011February 22, 2011
Email Marketing, Internet Marketing, Social Media

It’s common for people to use general metric standards as a guideline for success when analyzing online marketing data. This can lead to real problems with their campaigns because it doesn’t take into account individualized goals. Each webpage, email communication, or social media post needs to have a clearly defined metric for success rather than

Is Your Call to Action Luring Visitors In?

Eric Roedersheimer
January 26, 2011August 20, 2014
Internet Marketing, Site Conversion

A good call to action is a Siren Song. Your target audience shouldn’t be able to resist its lure. However, many times websites calls to action are a dud. They ask for a lot and provide little in return. Make sure that your call to action is appealing to your website target so that conversions

New Year’s Resolution – Evaluate Your Online Marketing Programs

Once we get into a system for email and online marketing that works for us we can get lazy and blindly stick with it. As 2011 begins it’s a good idea to challenge what you are doing. If you don’t regularly review your web and email marketing performance, start now. If you are regularly monitoring

Know Where Your Online Marketing Spikes Are Coming From

Eric Roedersheimer
November 4, 2010
Internet Marketing, Search Engine Optimization, Web Maintenance

In analyzing online marketing results people make two broad-sweeping common mistakes Blaming poor performance on outside factors Take credit for positive performance without verifying the conclusion. If only these assumptions were true in reality, we’d have nothing to worry about. We’d cause only good and any negative outcomes couldn’t be helped. Of course, that’s not

Transition into Multi-Faceted Online Communication With Social Media

Eric Roedersheimer
October 20, 2010August 20, 2014
Email Marketing, Internet Marketing, Social Media

For years there were essentially two forms of online communication. Website – A one-to-many media passive media Email – A one-to many or one-to-one proactive media The two have the potential to work seamlessly together. Websites are always available and easily accessed by any interested party. It casts a wide net. Email could proactively promote

The Long Tail Optimization to Nowhere

Eric Roedersheimer
October 6, 2010
Internet Marketing, Search Engine Optimization

Using long tail keywords has become a popular way of cutting out the competition and getting very specific keywords that bring in a targeted audience. The guiding principle is the more specific the keywords, the less likely it is that other people are targeting the same group. The SEO basics site has a nice overview

Category: Internet Marketing