Internet Marketing | eMarketing Innovation Insights

For Your Blog or Social Media: Write What You Know, Not What You Think People Want.

People often inquire whether a topic is good. Usually they want to know whether it will attract search engines or an audience. This is the wrong question to be asking. The right question is whether this topic directly applies to what my blog or social media site is about. Why is trying to write for

An Online Single Content Source Has Singular Content

I previously posted about making social networking sustaninable through a single content source. There is a hidden pitfall here. A single content source needs to be singular. That means it speaks to a single topic. My blog is an example of stretching about as far as possible. I cover internet marketing, SEO, email marketing, and

Pick Appropriate Social Networking

After posting about funneling social networking sites to a single content source, I had several questions arrive that showed how expansive social networking has become. One person had 12 profiles. Twelve! While my suggestion was still to funnel to a single content source, simply updating that many sections could still be a maintenance headache. Make

Is Your Social Networking Sustainable?

Everyone likes the idea of using social networks to build business or raise awareness of an organization. However, most people don’t like the time involved in having a presence in the most popular social networks. I am one of those people! We all have a lot of things to get done and social networking is

Confusing Technical Prowess With Good Internet Marketing

I’m always cautious when I start working with a person that “knows technology”. There tends to be a belief that understanding technology automatically translates into expert email/online marketing. These intiatives typically end up being on what webpagesthatsuck.com call “the bleeding edge”. Just because you can do something doesn’t necessarily mean you should. As a rule

Search Engine Rank Improvements Take Stamina and Evolution

A lot of people are frustrated with their organic (Not a pay per click service) search engine rankings. When they finally have had enough the frustration usually takes the shape of wanting to rank first for almost any related keyword. Barring a massive budget and a group of talented web professionals, that isn’t likely to

How Should a Struggling Economy Affect Marketing?

With the economy struggling many companies are looking to trim expenses. One common target is the marketing budget. While that certainly might be a reasonable plan, some people undertake it in a panic mode rather than examining it’s effect on the business. For example, a common method is to simply have a set monthly budget and

Tabless Design is an Excuse to Raise Rates

Of course there are many web professionals that will honestly and fairly detail the pros and cons of how they build a site. Furthermore, they will reflect the amount of work in their fees. However, there is a significant subset of designers and developers that use tabless/W3C compliancy jargon to make their proposal sound ultra

Tableless Design and Code Compliancy Won’t Help Site Conversions

Most companies and organizations wouldn’t be content with just having a site. Many people settle for that, but it isn’t their ideal situation. Most people want to generate revenue or some kind of action item from their site. Tableless design does nothing to promote that. It’s an exercise in clean code and to some extent,

Tableless Design Can be a Problem Across Browsers

I think the biggest problem I currently have with tableless design is that it that it can be a problem displaying on different browsers. Table design has already gone through these growing pains. I rarely find an issue anymore with a browser or operating system displaying a tabled design inaccurately. The browser code has been

Category: Internet Marketing