Internet Marketing | eMarketing Innovation Insights

Tableless Design Seems to Limit Layouts

I am by no means an expert on layouts with tableless design, so this is based on my perspective of the sites I’ve witnessed being produced. They all have a similar layout. There is a banner along the top, often a set of links along the right or left, a footer, and a blank area

Table Design Isn’t Going Away Soon

The first reason offered by web professionals who are unreasonably devoted to tableless design is that table design is outdated. It’s going to be obsolete within a few years. While I certainly don’t have a crystal ball, I’m absolutely confident that tabled design isn’t suddenly going to stop working. Every time I hear this stated,

Tableless Design, CSS, and W3C Compliance is Not the End Goal

The following opinion has made me unpopular with more than one web designer. My primary focus is not web design, while I do fulfill that role at times, I find myself working with and around web designers and developers more often than competing with them. When looking at a web designer’s work, it is very

Different Results Only Come From Being Different

I recently met with a potential client who was unhappy with the prices he had been getting for comic books on EBAY. He had a large collection to sell and wanted to use the capital to start an online comic store. He was hoping to keep as much of his personal collection as possible to

Can the Slowing Economy and High Gas Prices Actually Help Your Website?

A lot of businesses are lamenting the slowing economy. Almost everyone is angry about the price of gas. There aren’t a lot of silver linings for those things but they might be a silver lining for your website. Both these factors can actually be an incentive for people to buy off the internet. The challenge

Trust Through the Internet? Start off the right way.

Everyone is skeptical of almost everything they see on the internet. There’s a good reason for that, it’s full of scams and dishonest material. So how does an honest organization or business show that they are above board. Simply saying “I’m for real” doesn’t cut it. Especially because the scammers and spammers are saying that already

Create a Favorable Interaction Online: Say what you’ll do, and then do what you say.

It’s amazing how many sites continue to use deception in their marketing. Don’t believe me? Do a search on “working from home” and submit your name to a few forms. I’ve yet to witness a legitimate opportunity that actually delivered what was advertised. They typically lead to SPAM or SCAM, bombarding you with ads or

Website Customizing Should Improve the Visitor Experience, Not Detract From It.

I was recently using a site for a large technology product supplier who had built a customized version of their site for a large fortune 500 client. The idea being that anyone going to the site from the clients web servers would get a somewhat customized experience. It’s a great idea, by they way, to

Branding on the Web? Go Beyond.

When speaking about marketing many people want to talk brand. What is the look and feel of the organization? How do we build brand awareness? While branding is a useful tool these questions are frequently too simplistic or not measurable enough to be used as a measuring stick for e-marketing. The truth is that branding

3 Avenues to Profit Online: #3 Service

The final way to make money on the Internet is by offering a service. This is often a wasted or misused opportunity. Many organizations don’t really promote their service. They have a brochure site that tells a little about themselves and an overview of what they do, and nothing else. That is not promoting your

Category: Internet Marketing