You only get one chance to make a first impression and your business is no different. Most trainers, consultants, and professional coaches view that as a strategic advantage because they look and sound polished. They know how to make a positive first impression and project a perception of professionalism on the business. But are they equally prepared when they are
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What good is a plan if there is no action taken on it? Imagine a coach setting up a game plan only to have the players wing it on game day or a cookbook where the chef wants to experiment with other ingredients. A lack of execution on the plan makes the effort of creating a strategic design pointless. Digital
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Even though most of us know that shortcuts come with a cost, it’s still enticing to try to do more with less. Unfortunately, after executing on the shortcut, it usually results in doing less with less. Digital marketing is full of new applications, automations, and strategies to cut time, money, or effort out of your marketing. While some of these
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Most people have been conditioned to ignore the “limited time offer” pitch in advertising because it’s a common gimmick to create false urgency. Unfortunately, it’s not uncommon for digital marketers to ignore their own limited time offers in their ads even when there is truly a defined expiration to the call to action. I recently clicked on a LinkedIn ad
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Efficient digital marketers have a toolbox of systems and applications to publish their digital marketing campaigns. This toolbox might be a set of applications working together or an all–inclusive platform. No matter what type of setup you employ, change is constant in digital marketing and the technology that drives it. That change usually improves capabilities and stability, but it also
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The winter Olympics are full of inspiring stories about people discovering an exceptional talent and developing their skills to be world class. For people like me who aren’t familiar with these less covered sports and struggle to comprehend the finer details of their performance, it’s often the most exhilarating part of the games to see someone become the best at
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We received a response on our last post that plagiarism is often a result of writer’s block. That can certainly be the case especially for longer running marketing campaigns. We are fortunate at eMarketing Innovation in that digital marketing strategy and technology evolves quickly, so even old topics become new after a period of time. But even with that advantage
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Content is critical to a successful digital marketing campaign. It’s also challenging and time consuming to generate the type of quality content that will attract your target market and inspire them to engage with you. Unfortunately, many marketers look for shortcuts for generating content which leads to disjointed messaging that struggles to establish credibility with target markets. There are only
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How do your December metrics look? If you are like most trainers, consultants, and professional coaches, you experience a holiday slump in the last couple weeks of December. This slump typically runs across all channels and is directly related to a significant decline in activity as prospects and clients take time off for the holidays. While it’s not advisable to
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It’s easy to get caught up in day-to-day operations and lose sight of the progress made from the start of the year to the end. As 2017 winds down, review your digital marketing metrics from the past year to illustrate the improvements that you have accomplished. This serves two purposes: To benchmark what initiatives were effective and which efforts had
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