Internet Marketing | eMarketing Innovation Insights

Stop Checking Those Digital Marketing Reports!

Attention to detail is a valuable asset in digital marketing campaign analysis. Obsessively reviewing those details is not. Data-driven digital marketing is an ideal path to improving your digital marketing performance but you have to allow time for that data to illuminate trends, opportunities, and inefficiencies. If you are reviewing the same data more than

Should Your Digital Marketing be AGILE?

It’s no secret that technology greatly influences how we work. In recent years those influences have been bleeding outside of the realm of technology and becoming general principles for project management. Sometimes these principles are skillfully applied outside their original intended purpose but in many cases they serve as an inefficient construct. The most prevalent

The Copying and Pasting Checklist

Copying and pasting is probably my favorite command on a computer. What’s not to love? It saves so much time when you can use a past communication, setting, or tool on a new project. I didn’t realize my dependence on copying and pasting ran so deep until doing a demo on a web platform with

Responsibly Re-use Content

Online marketing has become a voracious beast that devours content. Keeping quality content flowing at a pace that can feed your email, social media, and/or blog can be a daunting task. If a trainer, consultant, or professional coach responsibly re-uses their content it can help fill gaps in their online marketing campaigns and still provide

Calls-to-Action Dilution

Every digital marketing campaign should drive toward a call-to-action. Even communications that are primarily educational or informational should have some method of pointing people to a next step. There’s often a fear that a call to action will get stale. That can be a valid fear if your audience no longer values what is being

Make Use of Digital Marketing Tools or Eliminate Them

It’s the New Year resolution time of year. I am a big believer in setting goals with a plan to reach those targets. The problem with resolutions is that the planning phase tends to be omitted. Rather than making a resolution, make an explicit goal because you’ll be ten times more likely to achieve it

How Advanced Does Your Digital Marketing Platform Need to Be? – All-Inclusive Platform

Our last post outlined the types of digital marketing platforms. How can you best identify whether the top tier is appropriate for your needs? The most common and true differentiator for all-inclusive platforms is centralized control and user tracking. Let’s review the value for these two items: Centralized Control Every aspect of digital marketing is

How Advanced Does Your Digital Marketing Platform Need to Be? – Platform Types

Our last article raised some questions about our opinion of Hubspot’s product. Specifically, do I agree with Lyons’ assertion that HubSpot is hastily developed software and unfriendly to users? In general, I think HubSpot can hold its own against similar all-inclusive digital marketing platforms. That’s not to suggest that I am whole-heartedly recommending it. Most

Digital Marketing’s Value is Disrupted without Gauging Your Target Market’s Perception

If you are searching for a new, and critical, perspective on digital marketing then Disrupted: My Misadventure in the Start-Up Bubble is a good option. The book came to my attention after hearing other digital marketers’ mixed reviews. The book is an account of author Dan Lyons’ time with HubSpot, a popular digital marketing platform.

Checklist Mindset in Digital Marketing

I am a checklist junkie. I create monthly task calendars that I break down into weekly checklists and then create daily journal entries for what needs accomplished. For me it’s natural to want to do a task, complete it, and then check it off the list. While valuable in task completion, a checklist mindset can

Category: Internet Marketing