A redesign of a website or email campaign is often considered when the aesthetic of the layout has become dated or unsuitable. By all means, if you find yourself repulsed by the look of it, then it’s time to make an update. But what if you’re just indifferent toward the layout? Is it worth the time, money, and effort to
Read moreGetting started with digital marketing is often the hardest step to take. We speak with many trainers, consultants, and professional coaches that know they need to do something but there’s always one more thing to square away before launching their digital marketing plan. There will always be one extra element that could make digital marketing better but if it will
Read moreIt’s common for trainers, consultants, and professional coaches to think of social media and their website as the same thing. This false assertion often leads to mirroring navigation and content that rarely suits either channel. While social media content and website content are related they are two very different channels that will result in very different user experiences. Social media
Read moreDigital marketing is a business development activity which means it should directly or indirectly generate revenue. For trainers, consultants, and professional coaches that sell their services to other businesses, the contribution typically comes in the form of leads. Since marketing’s goal is to generate revenue the budget should not be set higher than a reasonable projection for generated revenue. Establishing
Read moreThe amount of tools available for digital marketing is growing exponentially. The quality and prevalence of these tools varies greatly. This often makes it difficult to identify and effectively implement the tool that’s best suited to your marketing campaign’s needs. One common factor that drives a decision to adopt a tool is whether it’s free or fee based. This factor
Read moreThe role of the website has become a lot more convoluted over the last several years as social media platforms build in more and more functionality for business and user pages. This complexity has led to two simplistic and opposing views of the landscape which boiled down is “Social Media platforms can handle my entire online presence.” or “My website
Read moreMark Twain said, “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” Trainers, consultants, and professional coaches should take that quote to heart when analyzing their digital marketing campaigns. Our biases about digital marketing are often what prevent us from objectively considering new marketing channels or techniques that
Read moreTechnology is evolving at a rapid pace and that rate of change has filtered into digital marketing. We wrote a post on simplifying your digital marketing systems but some training, consulting, and professional coaching firms make the opposite mistake of not sufficiently automating their digital marketing. It’s important to review your processes to eliminate unnecessary manual processes because the repetition
Read moreIs your site sending visitors on a path to nowhere? The answer to this is always “no” but the reality is that many trainers, consultants, and professional coaches have digital marketing offers that ultimately lead to nowhere. It’s important to review your site at launch and then periodically to make sure that calls to action lead visitors step-by-step to the
Read moreDigital marketing is often focused on the tools and tactics for communicating to your target audience. However, marketing should play a role in what is offered as well as how it’s offered. This is very true of digital products and services that are often planned and developed without a clear understanding of what the target demographic really wants or needs.
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