Category: Search Engine Optimization

SEO Success Through Market Segmentation

Many consultants, trainers, and professional coaches come to search engine optimizing with overly grandiose expectations without the proper foundation.  When asked what their primary target keywords should be they’ll say something like, “sales training”.  While that’s a great keyword, it’s unlikely, at least in the short term, that the site will rank highly on that

Are Your SEO Strategies Causing User Problems?

There are a lot of ways of manipulating your webpage’s code to improve search engine ranks.  While we want to use all the tools in our arsenal, they shouldn’t be abused.  Make sure that your SEO tactics aren’t causing user experience problems. If you have a web template specifically set up with SEO in mind

Blog Search Engine Optimization (SEO) Considerations

One of the most powerful benefits for a blog is its SEO capabilities.  Every single post can provide content to the search engines on a topic catered to your product or service.  This is extremely valuable to trainers, consultants, and professional coaches because it provides a platform to illustrate their knowledge and how they help

Online Marketing Success Takes Work and Diligence

The myth of getting rich quick through the internet still seems to have a pulse. Many people looking to start an internet based venture still have delusions of a “set it and forget it” situation. If only it were so easy to promote your business and generate revenue online. Online marketing is a process, not

Know Where Your Online Marketing Spikes Are Coming From

In analyzing online marketing  results people make two broad-sweeping common mistakes Blaming poor performance on outside factors Take credit for positive performance without verifying the conclusion. If only these assumptions were true in reality, we’d have nothing to worry about.  We’d cause only good and any negative outcomes couldn’t be helped.  Of course, that’s not

The Long Tail Optimization to Nowhere

Using long tail keywords has become a popular way of cutting out the competition and getting very specific keywords that bring in a targeted audience.  The guiding principle is the more specific the keywords, the less likely it is that other people are targeting the same group. The SEO basics site has a nice overview

A Marketable Website on a Budget

I recently read a very funny web post about web designers claiming to know SEO.  I think the points are fairly accurate and it’s an entertaining read.  However, several of the comments are a great summary of why small businesses have difficulty using the model that the blog advocates.  It’s typically not cost effective. A

Professional Layout is Not Optional

I recently had a client call me out on what they felt was a contradiction.  I harp on content being king.  For a successful site they need engaging content that people will want to consume and they need to present it in a way that is friendly for Search engines. I must have over-harped because

Link Building – Effective but Not Necessarily Efficient

A common piece of advice is to build links to other sites to place well in search engines.  While there’s no doubt that quality links to your site will improve your rankings, getting those links can take some significant effort.  Advanced sites looking for slight edges definitely need to build links, however, entry-level sites to