Search Engine Optimization | eMarketing Innovation Insights

Three Constants of Search Engine Optimization (SEO)

SEO tactics change quickly. Learning all the nuances of cutting edge tips and tricks today will likely be outdated in a few months and certainly within a couple of years. SEO tactics are a moving target and truly takes dedication and diligence to keep up with emerging trends. That’s not good news for someone that

Improving Online Marketing is Like Managing Fantasy Football

As fantasy football hits full swing, it occurred to me that internet marketing and managing a fantasy team is a lot like managing internet and email marketing. Its about paying attention to numbers, making educated guesses about what will reap the most reward, reacting to past trends, and hoping for a little luck. People get

For Your Blog or Social Media: Write What You Know, Not What You Think People Want.

People often inquire whether a topic is good. Usually they want to know whether it will attract search engines or an audience. This is the wrong question to be asking. The right question is whether this topic directly applies to what my blog or social media site is about. Why is trying to write for

An Online Single Content Source Has Singular Content

I previously posted about making social networking sustaninable through a single content source. There is a hidden pitfall here. A single content source needs to be singular. That means it speaks to a single topic. My blog is an example of stretching about as far as possible. I cover internet marketing, SEO, email marketing, and

Search Engine Rank Improvements Take Stamina and Evolution

A lot of people are frustrated with their organic (Not a pay per click service) search engine rankings. When they finally have had enough the frustration usually takes the shape of wanting to rank first for almost any related keyword. Barring a massive budget and a group of talented web professionals, that isn’t likely to

Tableless Design Does Not Effect Search Engine Rankings

A common misconception that has been growing is W3C compliance and tableless design increases my position on search engines. The fact is that doesn’t seem to be the case. The line of thinking is that only W3C compliancy is set as a web standard and search engines will cater their results to favor compliant websites because

SEO Copying Pitfall #6: Are You Copying the Right Things

The last and most important reason why copying competitors websites can be a problem is when the copier doesn’t know what to look for. If a student copies answers on a test they need to know which answers go to which questions or they’ll get a failing grade. The same is true on SEO copying.

SEO Copying Pitfall #5: Are Your Marketing Efforts Similar to the Ones Copied

Another problem with copying the competition’s search engine optimization strategies is that it might set up false pretenses for site visitors. If you copy strategies that have different goals, chances are you’ll either anger or confuse visitors and not receive the quality traffic desired. For example, let’s pretend a competitor is looking to hit well for

SEO Copying Pitfall #4: Won’t Beat the Competition By Staying Just Behind Them

A problem for everyone that copies the competition’s SEO tactics is that you can’t win a race by matching your opponents speed. In this case it’s even worse because they already have a head start. So you have one of two options, take a shortcut to get ahead of them or speed up. Taking a shortcut

SEO Copying Pitfall #3: Hurts Site Functionality

More traffic to your site is a good thing. More traffic to a broken site, is not a good thing. It’s like better and better advertising that let’s people know you’re not on the ball and unprofessional. That’s what a broken site is, lazy and unprofessional. So how can SEO harm functionality? It’s not uncommon

Category: Search Engine Optimization