Category: Search Engine Optimization

Just like with school students, plagiarism reflects badly on a company.  Taking some title tags, keywords, or meta descriptions isn’t going to be noticed by the user, copying a competitor’s site and just changing the name, logo, and photos will.  A common pitfall people make when copying SEO is they don’t know where to draw the line. 

The most common mistake people make with the copy the competition’s strategy is they find the competition the wrong way.  The way it should be done is to search keywords you’d like to rank for in a couple different search engines and see who ranks best.  Then take the top three or four and duplicate some

A common piece of advice for improving a sites rank is for the owner to spy on their competition’s SEO tactics and duplicate what they see so they will rank well.  While this can be a great idea if the spy can analyze what they are seeing and critically choose what makes sense, it can be disastrous

There are major supporters of search engine optimization and a fair number of people that claim it’s web snake oil, nothing but smoke and mirrors to sap unsuspecting victims’ wallets. I think the latter stance is quickly losing ground as more and better SEO tactics place websites at the top of search engines and help