Do you get overwhelmed by your digital marketing analytics? Many trainers, consultants, and professional coaches do. There are a lot of channels to account for: email, social, SEO, SEM, referral links, etc. Trying to make sense of data from all the platforms that drive these channels can be daunting. Trying to consolidate all the metrics into one tool like Google
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Every trainer, consultant, and professional coach has their own style. That style can run the gamut from academic to entertaining and anything in between. Unfortunately, when digital marketing material is being compiled, much of the personality is sterilized to make communications sound “professional”. Personal style can and should co-exist with professional communications to make them more authentic and engaging. Personal
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Getting spread too thin is a common way for digital marketing performance to plummet. For most trainers, consultant, and professional coaches, it’s unrealistic to have a marketing presence in all channels for all people. It’s critical that digital marketers set a marketing priority hierarchy so that top producing activities aren’t left undone. The width (and maybe the breadth) of the
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Digital marketing technology continues to get more refined from year to year. Sophisticated algorithms and stream lined tools help digital marketers cover more channels than they ever could in the past. However, the sheer bandwidth that digital marketing allows a marketer to take on, often prevents them from reviewing how smart the technology really is. Unfortunately, when an analysis is
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Analytics are essential for making educated improvements to your digital marketing campaigns, but only if the data is reliable. As the number of digital marketing tools expands, so does the complexity of the data. Minimizing your tool set helps minimize the complexities that can cause problems but even a streamlined digital marketing platform should be mapped so that you know
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The internet is a crowded place. There are over 2 million blog posts every single day, let alone social media posts, podcasts, etc. Even the best content can have a hard time standing out to a broad audience. It’s often better to narrow your focus to a niche of the market to engage that audience specifically rather than trying to
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It’s becoming increasingly common for people to say that their business is a digital or technology company regardless of the industry, product, or service they offer. To be honest, this statement often rings hollow when reviewing their digital capabilities. There’s many companies, big and small, claiming to be “technology companies” that aren’t particularly adept with technology. Undeniably technology is becoming
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It’s the time of year when goal setting is top of mind for most people. Unfortunately, it’s more common than not for people to make resolutions and quickly disregard them or revert back to bad habits. Last year we posted about the importance of setting a plan. Obviously a goal needs a plan to achieve it. But as Mike Tyson
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“Immediately” has become the expected time frame for online inquiries and requests. Calls to action are no exception. If a user submits their payment and/or personal information then they expect to promptly receive what was offered. And, for the most part, digital marketers and the tools they use have evolved to meet this timeline. Auto responders and customized fulfillment pages
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Our last post prompted an obvious question from a few readers, “So what makes a good digital first impression?” It’s a good question as external factors dictate how you can present yourself. From a technical perspective there are three areas that drive most previews. The page title serves as the primary text, the URL is displayed below that, and the
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