How do your December metrics look? If you are like most trainers, consultants, and professional coaches, you experience a holiday slump in the last couple weeks of December. This slump typically runs across all channels and is directly related to a significant decline in activity as prospects and clients take time off for the holidays. While it’s not advisable to
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A/B (split) testing is the most popular and often most effective way of testing multiple versions of an app, email, or webpage to see which version produces better results. However only 27% – 38% of companies actively do split testing. Of the companies that actively do split testing, almost half claim they do it infrequently or inaccurately. So if A/B
Read moreStep one of updating our blog (and the site) is complete with a new theme. The next step is to finish our theme customization and launch the layout site wide. We don’t update our site layout as often as we should so it provides a clear illustration in how technology has evolved over the last few years. The options, sophistication,
Read moreAcknowledging headwinds is the first step to overcoming them. Most trainers, consultants and professional coaches experience a slowdown in their digital marketing over the summer months. Anticipating and preparing for that three month lull is critical to ensure that you meet your marketing targets. Hope is not a strategy. Almost every training and consulting market will be less available in
Read moreThere is no shortage of great ideas for improving your digital marketing. Looking to other campaigns is often a valuable resource to see how others are leveraging tactics and technology to optimize their efforts. However, it’s important for trainers, consultants, and professional coaches to weight the source of the information and think critically about whether a digital marketing strategy makes
Read moreEase of conversion is a common goal in digital marketing but is it at odds with your sales process? There is a balancing act in allowing users to easily access offers while not overburdening the sales or delivery team with a lot of qualification requirements. Years ago I was confronted by a sales person after leads came back from a
Read moreCopying and pasting is probably my favorite command on a computer. What’s not to love? It saves so much time when you can use a past communication, setting, or tool on a new project. I didn’t realize my dependence on copying and pasting ran so deep until doing a demo on a web platform with the vendor. As I explored
Read moreThere is value to every lead. Even a simple download or follow that includes a specific request not to be contacted is at least a validation of the value your marketing is bringing to your target audience. It’s also a reaffirmation that you still hold that prospect’s attention and will get future opportunities to convert them to a proper lead.
Read moreEvery digital marketing campaign should drive toward a call-to-action. Even communications that are primarily educational or informational should have some method of pointing people to a next step. There’s often a fear that a call to action will get stale. That can be a valid fear if your audience no longer values what is being offered. However, that fear can
Read moreGetting started with digital marketing is often the hardest step to take. We speak with many trainers, consultants, and professional coaches that know they need to do something but there’s always one more thing to square away before launching their digital marketing plan. There will always be one extra element that could make digital marketing better but if it will
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