Site Conversion | eMarketing Innovation Insights

When Digital Marketing Dogs Technology

Technology that doesn’t work can be very frustrating. However, some digital marketers have let their frustration boil over into a prejudice. If technology does not work in exactly the way they envision, they bemoan inconveniences or small inefficiencies as if it’s a critical error. Setting up marketing systems for a website, social media, list management,

Calls to Action – Under-Promise and Over-Deliver

In an effort to entice target audiences, the value of a call to action can get inflated. This often causes two problems. It erodes future credibility and can make transitioning a lead to the sales process difficult or contentious. It’s best to be realistic with calls to action and to error on the side of

Is Your Style Conducive to Digital Marketing?

Putting personality into blog articles, email campaigns, or social media posts can be a unique and engaging way to approach your target markets. But if not done tactfully, it can also be alienating to the group you hope to interact with. Trainers, consultants, and professional coaches often have magnetic personalities that serve them well in

If Common Sense Contradicts Data, Use Common Sense

Email, web, and social media data is a great way to objectively view results. However, careful analysis is often necessary to accurately gauge what the data means. So where does that leave you when the data doesn’t make sense? If you find that your metrics defy common sense check to make sure that your analytics

The December Slump

The end of the year can be a challenging one for Business to Business marketing. Vacations and time off are paired with consumer marketing’s most aggressive push. The result is fewer people that often have less attention for B-to-B related communications. Don’t let a December slump side-track your marketing efforts, rather plan for it to

Useful Marketing Surveys

If a survey is leveraged as a marketing tool, what makes the survey useful? In short, quantifiable data that can be used to glean insightful deductions. Many trainers, consultants, or professional coaches that decide to do a survey spend little time thinking through how they will compile and leverage the responses. All too often, a

Surveys as a Marketing Tool

Surveys have many potential uses and are easier to implement than ever. But, it’s important to use them wisely so you don’t waste your time and resources or frustrate your customers with unnecessary questions. To create effective online marketing, surveys are most useful for evaluating campaigns or using the feedback to create statistics for content.

Disciplined Early Registration Discounts

Using events to engage your audience can be a powerful call to action. However, events require much more logistic planning and the number of attendees largely dictates how an event should be structured. So how can you efficiently plan for an event if you don’t know the demand beforehand? If there is a fee for

Don’t Oversimplify Web Metrics

When viewing web metrics, many consultants, trainers, and professional coaches want to boil things down to good and bad. High counts of visitors are good, low are bad. Low bounce rates are good, high is bad. While some of these principles can serve as guidelines, page or user context is critical in analyzing how to

In Competition with . . . Yourself

Most trainers, consultants, and professional coaches have plenty of competition but some still insist on adding more . . . themselves. Pay close attention to your calls to action. If you find that your offers are too similar or promoted simultaneously, you’re probably competing against yourself. We run into this primarily with two particular calls

Category: Site Conversion