The following opinion has made me unpopular with more than one web designer. My primary focus is not web design, while I do fulfill that role at times, I find myself working with and around web designers and developers more often than competing with them. When looking at a web designer’s work, it is very common to have people promote
Read moreI recently met with a potential client who was unhappy with the prices he had been getting for comic books on EBAY. He had a large collection to sell and wanted to use the capital to start an online comic store. He was hoping to keep as much of his personal collection as possible to use as a back issue
Read moreA lot of businesses are lamenting the slowing economy. Almost everyone is angry about the price of gas. There aren’t a lot of silver linings for those things but they might be a silver lining for your website. Both these factors can actually be an incentive for people to buy off the internet. The challenge is setting up your website
Read moreEveryone is skeptical of almost everything they see on the internet. There’s a good reason for that, it’s full of scams and dishonest material. So how does an honest organization or business show that they are above board. Simply saying “I’m for real” doesn’t cut it. Especially because the scammers and spammers are saying that already in a convincing way. A
Read moreIt’s amazing how many sites continue to use deception in their marketing. Don’t believe me? Do a search on “working from home” and submit your name to a few forms. I’ve yet to witness a legitimate opportunity that actually delivered what was advertised. They typically lead to SPAM or SCAM, bombarding you with ads or asking for money for a
Read moreI was recently using a site for a large technology product supplier who had built a customized version of their site for a large fortune 500 client. The idea being that anyone going to the site from the clients web servers would get a somewhat customized experience. It’s a great idea, by they way, to do this for long term
Read moreOnce a site is set up to start producing sales leads and has traffic to actually get them, there tends to be an over-zealousness that takes place. Impatience can also play a factor in getting that transition off on the wrong foot. When making a web lead into a sales lead, be respectful of what the person has requested and
Read morePaypal is the giant for online transactions. Everyone that has an ebay account know what Paypal is: the safer easier way to pay online. While a host of competition has emerged, no one has near the presence or market share as Paypal. So since they are the leader, it’s a safe bet to use them for ecommerce purposes. Right? Wrong! While
Read moreEveryone is rushing to add video to their websites. Video increases conversion! Video increases interaction! Video increases return visits! While all of these statements can be true its easy to oversimplify. Use video reasonably and avoid video obsession. Video is becoming easier and easier on the web. That just makes it one more thing that needs to be done well,
Read moreIt wouldn’t make a lot of sense to advertise a product or service that you couldn’t provide, would it? Yet that’s what many websites currently do. They manage to create interest, get a user to take action, and deliver . . . nothing. This most commonly happens with newsletters, downloads, or trial offers. If you offer something, deliver it. While
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