Social Media | eMarketing Innovation Insights

Set Your Digital Marketing Priorities

Getting spread too thin is a common way for digital marketing performance to plummet. For most trainers, consultant, and professional coaches, it’s unrealistic to have a marketing presence in all channels for all people. It’s critical that digital marketers set a marketing priority hierarchy so that top producing activities aren’t left undone. The width (and

Is Hootsuite’s Link Preview Deceiving You?

Hootsuite is a powerful social media marketing tool and makes running and monitoring social campaigns significantly more manageable. However, like other third party social media management tools, Hootsuite is at the mercy of the social networks it’s posting to. It must constantly adjust to function within the social media platform’s rules and development options. Just

Digital Advertising: Know Your Goal

Paid advertising via social media or search engines can be a valuable channel for your digital marketing initiatives. But the nature of paid adds is that it requires a defined budget and for that budget to be actively managed to optimize the return on investment. It’s critically important to have a clearly defined goal for

Allow Extra Time for Downstream Marketing Channels

Setting a realistic calendar for digital marketing promotion is always a concern. Most digital marketers have a handle on the necessary time frames for the marketing channels they own directly. However, it’s fairly common that digital marketers need to interface with partners, affiliates, or advertisers for specific campaigns but accounting for these external marketing channels’

Where Does Your Business Digital Footprint Lead?

The last post was on the importance of keeping your website well maintained. Once a repeatable schedule is set for maintaining the website, it should be expanded to maintaining your company’s digital footprint. A business digital footprint is all the content that you place on the internet about your company. It’s referred to as a

Building a Digital Marketing Playbook

It’s the time of year when goal setting is top of mind for most people. Unfortunately, it’s more common than not for people to make resolutions and quickly disregard them or revert back to bad habits. Last year we posted about the importance of setting a plan. Obviously a goal needs a plan to achieve

Are LinkedIn Groups Still Relevant?

LinkedIn company pages seem to be constantly improving. Since this post last year, company pages have gotten even better with seamless tools for sharing from personal profiles and content administration. Groups on the other hand have been largely sidelined, both in updates and in the platforms navigation. LinkedIn recently provided an update for groups but

Systematic Digital Marketing Platform Migration

The need to move digital marketing platforms for social media, email, and/or your website is becoming more common as tools evolve and develop. The change might be necessitated by external factors, like one platform acquiring another. Or it could be internal factors driving change like finding more appropriate platform pricing or services. Many trainers, consultants,

Social Media: For Business or Leisure?

Pausing for a moment before posting to social media is sound advice for everyone. After all, there’s no shortage of unadvisable celebrity tweets that quickly get deleted after a very negative public reaction. So the obvious suggestions, like avoid mixing alcohol and social media, apply. But digital marketers that are responsible for business communications have

Social Media: Not Even Waiting For Your Turn to Talk

Digital communications is a crowded environment, that’s no secret. It tends to also be chaotic because most digital marketers are focused exclusively on getting their message heard. This can make a shared environment like social media seem like a competitive shouting match. Everyone speaking at once is as ineffective digitally as it is in person.

Category: Social Media