Social Media | eMarketing Innovation Insights

Digital Marketing Goals: Projects for Improvement or Business as Usual

As the year closes out, digital marketing goals should be set for the following year. This can be especially true in digital marketing because campaigns can be repetitive and trainers, consultants, and professional coaches might allow that to lull them into complacency. This can cause swift declines in results due to the digital marketing environment

Content that Says Nothing.

Most trainers, consultants, and professional coaches agree that their content is the real value that drives their marketing campaigns. After all, their knowledge is what they are selling, so content is really just a product teaser for the whole business. Unfortunately due to writer’s block, complacency, or self-delusion, the content created for marketing can be

Make Social Sharing Easy

Most people engage in social media to interact with a target market and gain a following. Often times, generating that interest is easier said than done. Valuable commentary and content is a prerequisite to gaining a valuable following but beyond that, sharing should be made easy on your audience to broaden your reach. The unique

Making Your Digital Marketing Relatable

It’s not uncommon for us to run into a trainer, consultant, or professional coach that says, “I’m putting a lot of effort into marketing and I’m just not seeing results.” Sometimes the effort is questionable but many times there is a legitimate marketing campaign being rolled out with little to show for it. If you

Marketing Shouldn’t Take Vacations Even When People Do

Everyone needs a chance to get away from work for a while. However, when it comes to trainers, consultants, and professional coaches, one person’s vacation can become a vacation from the firm’s marketing. With some planning and effective use of available digital marketing tools, there is no reason that vacation schedules should result in a

Take Account of Cross-Audience Exposure in Marketing Campaigns

It’s great to understand your audience and the personas of your target market. It’s equally important to know how these audiences interact and make sure that an agenda to engage one group does not alienate another target group. As marketing campaigns are planned, it’s important to identify which channels might cross audiences and ensure that

When Digital Marketing Dogs Technology

Technology that doesn’t work can be very frustrating. However, some digital marketers have let their frustration boil over into a prejudice. If technology does not work in exactly the way they envision, they bemoan inconveniences or small inefficiencies as if it’s a critical error. Setting up marketing systems for a website, social media, list management,

Is Your Style Conducive to Digital Marketing?

Putting personality into blog articles, email campaigns, or social media posts can be a unique and engaging way to approach your target markets. But if not done tactfully, it can also be alienating to the group you hope to interact with. Trainers, consultants, and professional coaches often have magnetic personalities that serve them well in

Trainers, Consultants, and Professional Coaches – Be an Exceptional Content Marketer

Most trainers, consultants, and professional coaches have an unfair advantage with their internet and email marketing. The advantage is that their core product, knowledge, lends itself perfectly for powerful content marketing. However this advantage is often squandered with poorly constructed messages, uncompelling overview information, or a lack of actionable information for fear of “giving away

Some of Your Social Media Content Needs to be Original

Social media profiles can and should be an extension of a business, firm, or individuals personality. This is especially true for trainers, consultants, and professional coaches who are the product and the face of their organization. While using social media to highlight valuable material or support a complimentary viewpoint serves as a valuable single source

Category: Social Media