Social Media | eMarketing Innovation Insights

The December Slump

The end of the year can be a challenging one for Business to Business marketing. Vacations and time off are paired with consumer marketing’s most aggressive push. The result is fewer people that often have less attention for B-to-B related communications. Don’t let a December slump side-track your marketing efforts, rather plan for it to

Identify and Investigate Target Market Channels

Do you know your target market? When asked that question most trainers, consultants, and professional coaches can paint a fairly clear picture of what a target client looks like. When asked how they market to that target audience a list of marketing channels or media follows. But is the target market using those channels or

Reusing Articles For Marketing

Article and content reuse can be a valuable way to save time in producing the quality content that drives productive online marketing. It can also be a crutch that leads to repetition, disinterest, and obsolescence. It’s rare that I encounter a trainer, consultant, or professional coach that isn’t strapped for time. Any strategy for decreasing

Focus Email and Social Media Marketing Schedules on Peak Activity Times

We are often asked, “When is the best time to send an email or post to social?” The problem with this question is that it’s not static. The answer will vary based on audience and offer. Rather than looking for a set day/time monitor activity and look at the calendar to figure out Ideal times.

Just Do My Social Media

A lot of times potential clients will tell us, “We want you to do our social media for us.” When we ask what they mean by that it usually boils down to, “I don’t want any involvement, I want you to post and manage everything for me.” While many things on social media like company

Call to Action: Events

Events can be a powerful first step for most trainers, consultants, and professional coaches. They literally put trainers, consultants, and professionals coaches on the podium to illustrate what they do and how they help clients. Events can serve as a great call to action. Dedicated invitations can be created and delivered via email or postal

Call to Action for Trainers, Consultants, and Professional Coaches

Every online marketing campaign should have clear calls to action. But commonly trainers, consultants, and professional coaches will say, “I’m not sure I have a good call to action.” That’s a big problem, it’s like giving people directions without picking a destination. You’ll get somewhere but probably not strategically toward a sale. There are five

Online Marketing: Publish or Perfection?

Trainers, consultants, and professional coaches tend to strive for perfection. On the surface that seems like an asset but it can become the undoing of their online marketing. The problem with perfectionism is it often becomes fruitless debate or nit picking. Gradual improvement is admirable but requires testing not nit picking. At a certain point

Consistency is Key in Online Marketing . . . Repetition, Not Necessarily

Consistency is often the lacking feature in an otherwise solid online marketing campaign. Strategizing and planning tend to be what trainers, consultants, and professional coaches want to tackle but consistent execution can be elusive. That said consistency can become repetition which is a sure way to lose audience interest. Consistency is born from a marketing

Marketing Over-Strategizing

If there is a number one offender on why consultant’s, trainer’s, and professional coach’s marketing campaigns don’t work it’s over-strategizing. The best plan ever conceived is worthless if it’s never put in place. Over-strategizing revolves around one central problem, too much thinking and too little action. Admittedly marketing consultants and contractors contribute to this problem.

Category: Social Media