Social Media | eMarketing Innovation Insights

Social Media Posts via Third Party Systems . . . or Not

In a previous post written last year, we discussed social media automation. As with most things dealing with the internet, the available options for automating social media have grown significantly since that was written a year ago. Trainers, consultants, and professional coaches need to carefully weigh their strategy to find the most suitable way of

An Online Marketing Strategy that Works for YOUR Business

There is no shortage of email, social, and online marketing to sample from. It’s a common occurrence for us to get a forward saying, “Can we do something like this?” While there is nothing wrong with getting inspiration from other marketing campaigns; trainers, consultants, and professional coaches need to assess whether the marketing strategy works

Business to Business (B to B) Social Media

There tends to be two extremes to opinions on social media in the business to business marketing world. The one extreme is that it’s the same as any other business. Put in the effort and you’ll see the same result as any other business. The other extreme is that it’s not a good medium for

Consistent Online Marketing Activities Are Required for Consistent Results

There seems to be a common misconception among trainers, consultants, and professional coaches that once you get your online marketing campaigns rolling that it then runs itself. There is never a time where you should be asleep at the wheel. Every online communication channel requires consistent activity and a lull in activity will almost guarantee

Social Media and Email Marketing: Your Movie Trailer

I love movie trailers. I will seek out the trailer for movies I am interested in and take in about any trailer that comes across my path. I will actually get irritated if I am not in my seat at a theater when the trailers start. But why seek out or get irritated about missing

Social Media: Quality Over Quantity

Are you abusing your social profiles? A lot of trainers, consultants, and professional coaches don’t think they are but on analysis their profiles contain very little quality information. Rather it’s a long series of hastily crafted messages or reused content with little or no value add. Social media marketing isn’t about finding and posting anything

Article Schedule with Social/Email Integration

Many times with online marketing simply completing the tasks is the most difficult aspect of doing it. So why not kill a few birds with one stone? A blog’s posting schedule can be synced with email marketing and social media marketing programs to cover all the channels at once. The simplest way of doing this

B-to-B Online Marketing Around the Holidays

As the holiday season grows closer, many of us associate it with the busiest shopping season of the year. But for B-to-B the inverse is often true. While consumer shopping spikes business to business transactions often lag. Consultants, trainers, and professional coaches need to modify some of their online marketing plans to account for the

When Scheduling Goes Bad

Having automated processes in place that allow you to pre-schedule email or social media messages are a great tool. However, the people behind the tools always need to be aware of those sends and make judgment calls in extenuating circumstances. As an example, Hurricane Sandy is hitting the east coast hard this morning. Many businesses

When Do I need Online Marketing Help?

One of the most challenging questions for trainers, consultants, and professional coaches in regards to online and email marketing is knowing when they need to hire outside help. There’s not a hard and fast rule but there are three guidelines of when to look for help: Don’t Have Time – This is an easy issue

Category: Social Media