Social Media | eMarketing Innovation Insights

Web Marketing: Stay Up To Date

Liking an idea and executing it are two very different things. Many consultant, trainers, and professional coaches want to leverage their knowledge into an online marketing campaign but struggle to put it together. This is especially true if they see or hear an idea they like but don’t think through steps for executing and maintaining

Online Marketing Campaigns: Have a Target

A common mistake in online marketing is not having a clear client target for individual campaigns. The thinking behind it is usually, “cast a wider net to have more opportunities to catch something.” The problem is there are a lot of nets in the water, so the people that know how to catch a particular

Social Media Automation: Pro or Con?

At its best social media is an interactive tool for businesses to engage their clients and prospects in meaningful interaction. At its worst is regurgitated content filling a stream of SPAM. It would seem that automating social media would lean toward the latter rather than the former, right? It doesn’t have to be that way.

Post Overload in Social Media

A good question was recently presented to me, “Can we overpost to our social media accounts and wear people out?” Unlike email, social media communications aren’t falling directly in an inbox where the audience needs to do something with it (at minimum delete it) but rather the audience has to proactively seek out the content.

Email and Online Marketing: Create Genuine Urgency

Creating a sense of urgency is often noted as a best practice in marketing. We want prospects to take action on an offer now rather than filing it away for “later” and then forgetting about it. But urgency, like anything, can be abused. Many online marketers create arbitrary deadlines or dates to force urgency. Overusing

Content For Social Media

Once you have content for your email you’re at a jumping off point for your social media content. Many consultants, trainers, and professional coaches will copy their email content to their social media pages. That is a good strategy to save time and ensure that content is available to all your channels. However it’s not

Online Marketing: Don’t Forget Your Clients

When trainers, consultants, and professional coaches set up or maintain an online marketing campaign, prospects are typically the focus. This makes sense as marketing to prospects is the most direct way of generating new business. Unfortunately this focus often blinds trainers, consultants, and professional coaches to another, likely more valuable, group; their clients. Including communications

Will Internet Marketing Sell My High Ticket Items?

A question that trainers, consultants, and professional coaches ask is, “How will an online marketing campaign sell my services? The typical price is x thousands of dollars.” The simple answer is, “It won’t”. At least not directly. However, it is possible to break down the campaign into sections and make small sales/relationship builders that result

Email Marketing and Social Media Aren’t in Conflict

There seems to be a perceived conflict between email marketing and social media. The conflict is usually summed up as social media taking the place of email. The truth is that the two are intertwined and not at odds with one another. Well done online marketing integrates the two to communicate to diverse audiences in

Social Media is Becoming a Necessity (Not Optional)

Full disclaimer, I believe that social media is currently being over-hyped as a marketing medium primarily because significant metrics are hard to gather and business communication is often a subsidiary focus. That said, almost every company should have some strategy for using it. The reason I say this is not from a belief that it

Category: Social Media