Social Media | eMarketing Innovation Insights

Company’s Strategy for Social Media

Companies often agonize over how to use social media. The process can get fairly drawn out but at the end of the day there are only three options available to companies. Strategy 1: Company Communications Doing a company approach to social media is really about setting up social media channels that get fed company

Set eMarketing Goals Now

Happy new year. Like most business goals, now is the time to review your metrics and set goals. And it can’t be a resolution that’s forgotten after January. eMarketing is not a “set it and forget it” activity. It’s an ongoing process of trial, error, and improvement. Look over your email, social media, and website

Should I Include the Price?

A question that pops up is whether a price should be advertised right off the bat or on a second level that people have to navigate to. The answer to this depends on space limitations, price appeal, and communication vehicle. But as a guiding rule pricing should be included unless it’s a complex product, service,

Multimedia Strategy: Video – Host or Post

Video is becoming more and more prevalent on websites. And why not? If done well it can be a powerful marketing tool. But what is the best way to get your video content online? There are two options host or post. Posting to an external site has advantages: Easy to upload video No bandwidth costs

Online Marketing: Don’t Mistake New for Better.

I was recently informed by a client that they needed to step up their social media presence because “email is on the way out”. That was a shock to me as most of my clients (this one included) see a nice return on their email marketing investment. In fact, industry wide email marketing boasts a

Social Media: I like You . . .

Remember in elementary or middle school when you were told that someone “liked you”? That tended to be the most consequential thing a young teenager could hear. If liker or likee worked up enough they might speak a little bit. Then what happened? Other class mates might be abuzz with the new “couple” but very

Honest Social Media Evaluation

Social Media has become a popular marketing topic. That’s not news to anyone. In fact, I’d suggest it’s become a trendy topic. The problem with trendy things is that people tend to overweight the importance assigned to it. Social media seems to be heading that direction. Many marketers overemphasize the engagement levels of their social

A Picture is Worth a Thousand Words, But Which Words are You Saying?

Pictures (and multimedia) can be worth a thousand words. Just make sure that the images used in your online marketing are the ones you want to say. Years ago most images on a website (at least professional ones) were analyzed, if not labored over. The reason was that every page counted and just the right

Define Success: Social Media

There is one metric that most people use to measure social media: Contacts (LinkedIn) Followers (Twitter) Friends (Facebook) However the number of people watching is not always the most important number to review. Certainly social media is about interaction but our ultimate goal is what needs to be kept in mind. For example I worked

Define Success for Your Online Marketing

It’s common for people to use general metric standards as a guideline for success when analyzing online marketing data. This can lead to real problems with their campaigns because it doesn’t take into account individualized goals. Each webpage, email communication, or social media post needs to have a clearly defined metric for success rather than

Category: Social Media