Category: Social Media

Transition into Multi-Faceted Online Communication With Social Media

For years there were essentially two forms of online communication. Website –  A one-to-many media passive media Email – A one-to many or one-to-one proactive media The two have the potential to work seamlessly together.  Websites are always available and easily accessed by any interested party.  It casts a wide net.  Email could proactively promote

Twitter – A Marketing Social Networking Central Communication Hub

Social networking from a business perspective does not change what is said.  It changes how it is said.  Unfortunately without a social networking strategy it also means how many times is it said.  The biggest drain on time and resources in social networking is repetitive effort.  Twitter is starting to integrate itself with other social

Email Marketing Tactic #4: Opt-In

It is critical to attain a solid opt-in list.  This is often a major signifier on whether a email campaign is successful or not.  Many organizations cheat by trying to buy, beg, or steal a list from someone else.  Why do people not use opt-in lists when it is clearly the most successful audience they