Web Maintenance | eMarketing Innovation Insights

Keep Your Digital Marketing Up to Date with Technology

Digital marketing is a unique blend of communication and technology. Both aspects need to work in tandem for effective campaigns. While communication platforms change, the basics for communication, video, text, interaction, and design remain fairly static. Technology on the other hand . . . changes rapidly. Don’t allow your digital marketing to be undermined by

Consistency Counts for a Lot in Digital Marketing

If content is king in digital marketing, then consistency is queen. It’s the power behind the throne that ensures the message is heard. Don’t disregard the true value of consistency because even a short lapse in consistency can have disastrous consequences. Stephen Hawking said, “Half the battle is just showing up.” That’s as true to

Frankensteined Digital Marketing

Our last post explored how overusing or poorly deploying tools can limit options and complicates customization. This same concept can be expanded into, what I call, Frankensteining your digital marketing components. Piecing together too many disparate elements is a common cause of technical problems and bad user experiences. Frankensteining happens when you introduce new elements

Are Your Digital Marketing Tools Limiting Options?

There is a digital marketing tool to help you through almost any task. Some of these tools are robust in trying to tackle multiple functions where other are specifically designed to do one specific function. This multitude of tools gives the impression that anything is possible if they can be combined into a cohesive experience.

Inline Formatting For Unique Instances

Almost every current website is built on a pre-existing platform that facilitates content management and site maintenance. These tools are pre-set with formatting that applies throughout the site. So what happens if you have a unique situation where you need to deviate from the pre-established format? Inline formatting can often be leveraged on an isolated

Responsibly Re-use Content

Online marketing has become a voracious beast that devours content. Keeping quality content flowing at a pace that can feed your email, social media, and/or blog can be a daunting task. If a trainer, consultant, or professional coach responsibly re-uses their content it can help fill gaps in their online marketing campaigns and still provide

Is It Time for a Redesign?

A redesign of a website or email campaign is often considered when the aesthetic of the layout has become dated or unsuitable. By all means, if you find yourself repulsed by the look of it, then it’s time to make an update. But what if you’re just indifferent toward the layout? Is it worth the

Website Content and Social Media Content Offer Unique User Experiences

It’s common for trainers, consultants, and professional coaches to think of social media and their website as the same thing. This false assertion often leads to mirroring navigation and content that rarely suits either channel. While social media content and website content are related they are two very different channels that will result in very

Digital Marketing Bias: “Digital marketing tools should always be free.” or “Free tools are ineffective.”

The amount of tools available for digital marketing is growing exponentially. The quality and prevalence of these tools varies greatly. This often makes it difficult to identify and effectively implement the tool that’s best suited to your marketing campaign’s needs. One common factor that drives a decision to adopt a tool is whether it’s free

Digital Marketing Bias: “A website is no longer necessary.” or “A website does everything a social media page can do.”

The role of the website has become a lot more convoluted over the last several years as social media platforms build in more and more functionality for business and user pages. This complexity has led to two simplistic and opposing views of the landscape which boiled down is “Social Media platforms can handle my entire

Category: Web Maintenance