Web Maintenance | eMarketing Innovation Insights

How is Your Sales or Lead Data Being Collected?

Digital marketing’s goal is to bring in leads or sales so it’s important to know how you are collecting that data. However, it’s common for trainers, consultants and professional coaches to put little thought into how their marketing data is collected let alone have a strategy behind it. Sales and lead data can be collected

When Digital Marketing Dogs Technology

Technology that doesn’t work can be very frustrating. However, some digital marketers have let their frustration boil over into a prejudice. If technology does not work in exactly the way they envision, they bemoan inconveniences or small inefficiencies as if it’s a critical error. Setting up marketing systems for a website, social media, list management,

If Common Sense Contradicts Data, Use Common Sense

Email, web, and social media data is a great way to objectively view results. However, careful analysis is often necessary to accurately gauge what the data means. So where does that leave you when the data doesn’t make sense? If you find that your metrics defy common sense check to make sure that your analytics

Gather Client Testimonials

Getting testimonials is not a groundbreaking marketing suggestion. However, many trainers, consultants, and professional coaches don’t consistently generate testimonials from their satisfied customers. Here are several ways to make gathering testimonials part of business as usual. Use Client Emails One of our best clients at generating testimonials has at least two every month. How does

Reusing Articles For Marketing

Article and content reuse can be a valuable way to save time in producing the quality content that drives productive online marketing. It can also be a crutch that leads to repetition, disinterest, and obsolescence. It’s rare that I encounter a trainer, consultant, or professional coach that isn’t strapped for time. Any strategy for decreasing

Be Balanced in Replies to Online Reviews

With tools like Google Reviews and Yelp there is no shortage of communication channels online for people to provide reviews on your product or service. Many trainers, consultants, and professional coaches tend to ignore these comments and review. It’s just not something they monitor as part of their online presence. While that isn’t necessarily damaging,

Ethically Acquire Your Marketing Images

Google image search and other image tools have made it very easy to find amazing illustrations and photographs online for your marketing. However, the tools should come with a warning, most of those images are not free for the taking. Many trainers, consultants, and professional coaches use images in correlation with blogs or social media

The Personal Perspective Bias

When judging your website you tend to be on one extreme or the other. Either everything seems a little better than it is or a little worse than it is. It’s important to make value judgments on your website from the metrics or user testing rather than personal opinions or experience. A client called us

While Creating New Web Content, Don’t Forget to Manage the Old Web Content

Things move quickly on the internet, that’s no great revelation for most people. In an effort to keep up with email marketing campaigns, social media posts, and blog articles it’s easy to produce something and then forget about it. For email and social this often doesn’t create a problem but on a website, relics of

Are You Excited That You Are Boosting Your Own Web Analytics

There is one person who will repetitively visit your website, you. When consultants, trainers, or professional coaches decide to make online marketing a priority, they often begin checking in on the site to see changes or to inspire ideas. While that level of engagement is great, it can cause false results on the analytic reports.

Category: Web Maintenance