One of the biggest advantages to improving online marketing is the fact that data is instantly available to inform decisions. However, sometimes data gets oversimplified and provides false “insight”. Recently a client expressed concern that the referring links from their social media platforms was too low. It was true that only a small fraction (about 2%) of their traffic was
Read moreI get a question frequently when clients are updating text in web or email templates, “Why does the text look weird?” Nine times out of ten, the problem can be solved by copying the text into notepad or simple text editor and then pasting it into the web/email template. Copying directly from Word or another word processor often inadvertently copies
Read moreOne of the beauties of a blog is that it provides user interaction. One of the curses of a blog is that it subjects you to “user” interaction. Comments are a great way to get feedback and have a conversation with your readers but there will be . . . SPAM. Maintaining blog comments is vital to making it a
Read moreOne of the most powerful benefits for a blog is its SEO capabilities. Every single post can provide content to the search engines on a topic catered to your product or service. This is extremely valuable to trainers, consultants, and professional coaches because it provides a platform to illustrate their knowledge and how they help clients. However, a plan needs
Read moreMany times with online marketing simply completing the tasks is the most difficult aspect of doing it. So why not kill a few birds with one stone? A blog’s posting schedule can be synced with email marketing and social media marketing programs to cover all the channels at once. The simplest way of doing this is by making your blog
Read moreIs your business the same as every other business? Every trainer, consultant, and professional coach I work with would suggest it isn’t. They work in specific geographies, on specific topics for specific industries. So your blog shouldn’t look just like other blogs. Customize your layout to sync your blog with your website, social media, and/or email marketing. The first objection
Read moreI recently had someone ask me, “Aren’t blogs dead?”. No, they are alive and kicking, they’ve just gone through a metamorphosis. Ratherthan being the single stop for readers, blogs can serve as bait. The content can be distributed across many channels to lure people to the blog and by extension, your website. When done consistently and with quality it’s a
Read moreAs the holiday season grows closer, many of us associate it with the busiest shopping season of the year. But for B-to-B the inverse is often true. While consumer shopping spikes business to business transactions often lag. Consultants, trainers, and professional coaches need to modify some of their online marketing plans to account for the decreased activity without abandoning the
Read moreOne of the most challenging questions for trainers, consultants, and professional coaches in regards to online and email marketing is knowing when they need to hire outside help. There’s not a hard and fast rule but there are three guidelines of when to look for help: Don’t Have Time – This is an easy issue to identify. If you or
Read moreFollowing up on the ease of contact post. . . Contacting you is often a general action. Lead generation is more specific. It involves the contact but with an intent to take a next step. Ideally, professional services websites are developed with the intent that it will generate new business. In the case of consultants, trainers, and professional coaches, there
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