Visitors should have a simple way of getting contact information from your website. It sounds obvious but it’s something that many business websites neglect. Contact information actually serves two purposes. The first is to get visitor feedback or allow them to take next steps. The second is that providing ways for people to contact a business adds credibility that it’s
Read moreI had a question come up recently with a prospective client that interestingly comes up a lot. The question was, “How do I know you’ll stick around to do these campaigns?” I’ve had some clients go so far as to ask for a contract for a dedicated length of time to work on their project. These questions and requests are
Read moreCreating a sense of urgency is often noted as a best practice in marketing. We want prospects to take action on an offer now rather than filing it away for “later” and then forgetting about it. But urgency, like anything, can be abused. Many online marketers create arbitrary deadlines or dates to force urgency. Overusing the strategy causes problems in
Read moreHappy new year. Like most business goals, now is the time to review your metrics and set goals. And it can’t be a resolution that’s forgotten after January. eMarketing is not a “set it and forget it” activity. It’s an ongoing process of trial, error, and improvement. Look over your email, social media, and website metrics and set target goals
Read moreVideo is becoming more and more prevalent on websites. And why not? If done well it can be a powerful marketing tool. But what is the best way to get your video content online? There are two options host or post. Posting to an external site has advantages: Easy to upload video No bandwidth costs Lots of traffic Easy to
Read moreMany times we get too close to our own websites. We know right where everything is because we put it there. The problem is that what makes sense to us, often doesn’t make sense to visitors. An easy way to ensure that items of a similar type are easily found is to make an index page. When a site has
Read moreAn often overlooked aspect of a website is that it needs to be maintained. Setting and forgetting is not a great strategy for your site. The primary reason for this is that things change. If you don’t keep your site current then it will not have no ability, or a hindered ability, to market your products or services. Here is
Read moreThe myth of getting rich quick through the internet still seems to have a pulse. Many people looking to start an internet based venture still have delusions of a “set it and forget it” situation. If only it were so easy to promote your business and generate revenue online. Online marketing is a process, not a task. Overall the process
Read morePictures (and multimedia) can be worth a thousand words. Just make sure that the images used in your online marketing are the ones you want to say. Years ago most images on a website (at least professional ones) were analyzed, if not labored over. The reason was that every page counted and just the right image was necessary to make
Read moreWebsite metrics are often simplified to website metric, visitors. While the number of visitors is certainly important as we need traffic, many other metrics are a better measure of success on a website. There are several web metrics that can be used to define success based on the company objective: Bounce rate – This serves as a reverse goal, meaning
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