In analyzing online marketing results people make two broad-sweeping common mistakes Blaming poor performance on outside factors Take credit for positive performance without verifying the conclusion. If only these assumptions were true in reality, we’d have nothing to worry about. We’d cause only good and any negative outcomes couldn’t be helped. Of course, that’s not true and in analyzing you
Read moreSite owners often tell me things like, “Users are going to love this feature” or “This tool is perfect for what our visitors should be doing.” My response is usually, “Is that what testing has shown?” The reason I ask this question is because many site owners make decisions on gut feel. After making the gut call, many of them
Read moreI recently had a client call me out on what they felt was a contradiction. I harp on content being king. For a successful site they need engaging content that people will want to consume and they need to present it in a way that is friendly for Search engines. I must have over-harped because I suggest a redesign for
Read morePeople tend to love designing the details of any marketing initiative. I truly understand why too. It’s the slick and cool piece of marketing. Unfortunately, it’s typically the least impactful to your audience and should garner the least attention. If you are doing any internet marketing activity, plan an overview before considering any details. I was in a meeting where
Read moreFor the most part site owners are beginning to see the value in tracking their sites performance. Several surveys have indicated that most people gather the data and never do anything with it. That’s not the best idea as reports are nice but the whole point is to measure improvement. However, there is a growing number of people that do
Read moreGreat content is only good if people can find it. Some thought towards navigation is always necessary in any internet project. This means social networking sites, blogs, wikis, traditional sites, forums, etc. Make sure that all your online efforts provide an easy way to access information. Most of us know that website navigation is important (look at all these articles).
Read moreI previously posted about making social networking sustaninable through a single content source. There is a hidden pitfall here. A single content source needs to be singular. That means it speaks to a single topic. My blog is an example of stretching about as far as possible. I cover internet marketing, SEO, email marketing, and website maintenance. These three pieces
Read moreAfter posting about funneling social networking sites to a single content source, I had several questions arrive that showed how expansive social networking has become. One person had 12 profiles. Twelve! While my suggestion was still to funnel to a single content source, simply updating that many sections could still be a maintenance headache. Make sure that a profile is
Read moreEveryone likes the idea of using social networks to build business or raise awareness of an organization. However, most people don’t like the time involved in having a presence in the most popular social networks. I am one of those people! We all have a lot of things to get done and social networking is rarely our highest priority. So
Read moreEveryone could use some extra time right? One of the biggest time consuming maintenance activities on a website is having to update something on every page of your site. Depending on the change, it’s usually a cut and paste exercise but wouldn’t it be great to change it once and have that change appear across the site? It’s a life
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