Digital Marketing Help Through Volun-telling

Digital marketing can be an arduous task for trainers, consultants, and professional coaches that have a small staff. In these cases, the task list often gets assigned as an administrative chore to someone that struggles to keep up with the workload and/or has no interest in the role. Digital marketing serves as the first point of contact to your target market and having an amateurish apathetic approach to it will bleed into the messaging.

It’s important to look for volunteers that are knowledgeable and/or excited to take on digital marketing.  Volun-telling a staff member often results in frustration because the person has not bought in to managing the process. Since they haven’t committed to the role, they often won’t work to become proficient at it. As a result, frustration sets in easily and only the bare minimum is completed to check items off as complete.

Discuss the goals and processes of your digital marketing campaign to gauge a staff member’s aptitude and willingness to fulfill the role.  It’s important to get their feedback and input so that they can engage in the process rather than having it assigned as a list of to dos.

If you find that they aren’t well-suited or uninterested, then it’s advisable to inquire with another staff member, scale back the digital marketing scope, personally handle some of the responsibilities, or contract the work out.

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