Email Marketing Tactic #2: Cohesion
An email marketing campaign is only a campaign if it has cohesion. Recipients should easily see a progression. The progression should be designed to provide expected content and lead recipients to a goal. The most common goal is a conversion to a sale or a lead.
So how is cohesion attained? The first is that content should be similar. Is it an educational or informational campaign? Pick a single focused topic, break it down into sub-topics, and fully cover each sub-topic. Is it advertising? Pick a single product or service. Break the product or service into feature/benefits and fully cover each. Is it an invitation? Break down multiple invites and deliver them several times and with more urgency as the event date gets closer.
The beauty of email is that it lends itself perfectly to campaigns. It’s easily and predictably delivered and remains affordable for multiple sends. “Email blasts” that are one-time promotions never have as much impact as a campaign because a campaign builds credibility and focus. A blast is a scatter-shot. It makes a blind stab and then goes in a completely different direction and makes another stab. It’s impossible to learn from metrics if the focus is constantly changing. A campaign provides multiple opportunities for recipients to convert when their individual need is assessed.
Forex_strategies_
I like this site really much.
This is such a outstanding site.
And it is not like other money orienting website, the content here is genuinely useful.
I am definitely bookmarking it as well as sharing it with my friends.
🙂
wheyp.roteinsideeffects
Very great site.
The message here is very important.
I will refer it to my friends.
Cheers
Whey Protein side Effects
Very extraordinary web.
The info here is truly helpful.
I will share it with my friends.
Cheers
Affiliate Marketing
Such a cool site. I am bookmarking this page.
Site Build It
Such a awesome site. I am saving this page.
kazino
Sometimes it’s really that simple, isn’t it? I feel a little stupid for not thinking of this myself/earlier, though.
reverse phone lookup
Thanks you as a service to the wonderful information.
Reseller Hosting
Your blog keeps getting better and better! Your older articles are not as good as newer ones you have a lot more creativity and originality now keep it up!
TSwain
Hey, I found your blog while searching on Google your post looks very interesting for me. I will add a backlink and bookmark your site. Keep up the good work!
online stock trading
Super-Duper site! I am loving it!! Will come back again – taking your feeds too now, Thanks.
payday loans
I want to thank the blogger very much not only for this post but also for his all previous efforts. I found emarketinginnovation.com to be extremely interesting. I will be coming back to emarketinginnovation.com for more information.
ShenteeClonna
Hi guys,
I know this might be a bit off topic but seeing that a bunch of you own websites, where would the best place be to host. Someone recommended I use Blue Host for $6.95 a month which seems like a great deal. Anyone here on emarketinginnovation.com using them?
Large Plastic Storage Boxes
I really liked your blog! nice
Large Plastic Storage Boxes
I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the nice work Look forward to reading more from you in the future.
?ivljenjsko Zavarovanje
I really liked your blog! great
Cucci
I do not think I have seen this described in such an informative way before. You actually have made this so much clearer for me. Thank you!
?ivljenjsko Zavarovanje
I really liked your blog! super
jeolfekeespaf
Please delete this message….
Cheap Online Meds
Hello, I think this is the coollest wordpress powered blog I`ve seen. I really like your theme
roulett system
This is really unbelivable. I cannot believe in this article.
Penis Enlargement
Oh people that you so much in return your despatch at right time. It helped me in my assignment. Thanks Alot
student loans
Great site. A lot of useful information here. I’m sending it to some friends!
Wholesale sunglasses
I agree with your Blog and I will be back to check it more in the future so please keep up your work. I love your content & the way that you write. It looks like you’ve been doing this for a while now, how long have you been blogging for?
electronic cig
Thanks for posting! I really enjoyed the report. I’ve already bookmark
this article.
best registry cleaner
I’m agree with U
Cheap Insurance Quotes
i know i have seen this, but i cannot current find a link i opologize. but there is a product that works like this. your antenna plugs into a device that then plugs into a wall outlet. then at any other wall outlet, you plug in a paired device with a filter to recieve that signal. essentially using your house wiring as the cable.
registry cleaner
Its really nice post thanks.
cheap mbt shoes
Hey, I love your site, keep it coming!!
cheap mbt
it’s so good
MBT Men Shoes
good information you
write it very clean. I am very lucky to get this tips from you.
mbt tataga
This article is just what i need, thank you.
baliCype
In my opinion you commit an error. I can defend the position. Write to me in PM, we will discuss.
jhgHj.
mbt shoes
Great sharing this.
registry cleaner
thanks for great informations It’s a wonderful
buy tea online
Thanks for the suggestions and references information’s.
wholesale shoes
good share, great article, very usefull for us…thank you
Bad credit loan
thanks for this great post wow… it’s very
wonderful
home loan
Thanks for this useful article.
home loan rates
Nice Information.. Thx for sharing this
information
king games
Usually I do not post on blogs, but I would like to say that this article really forced me to do so! Thanks, really nice article.
coffee bag
Hi buddy, your blog’ s design is simple and clean and i like it. Your blog posts are superb. Please keep them coming. Greets!!!
Pokerspiel
Took me time to read the whole article, the article is great but the comments bring more brainstorm ideas, thanks.
– Johnson
Augustus (CMS ) Disla
Hi Brothers n Sisters
Looks 4 sure like emarketinginnovation.com could be a staggering forum for me
I am content to have stumbled upon it.
I thought you might like this : 7 percent of all statistics are made up on the spot. :
Lol!
Anybody like Robotics
Looking forward to a good long membership here!
Mississippi,Morgan City
Cheapest mbt shoes
good quality with mbt shoes like mbt shoes sale
and I always buy discontinued mbt shoes
they have good quality discount mbt shoes
pell grant
Couldnt agree more with that, very attractive article
medical billing
The way I see it with the ever changing news its hard to keep up to date on current facts. Most of these commenters arent taking into effect the change of the global economy and how much of a different it has on news technologies / medical growth / economic / political issues. But anyways nice read, defiantly enjoyed your post. Found your blog on google search engines btw… most people always wonder how people are finding them.
polar f4
Aw, this was a really quality post. In theory I’d like to write like this also – taking time and real effort to make a good article… but what can I say… I procrastinate alot and never seem to get anything done… Regards…
T Shirt Template
this is such a useful post of hints that I’ve signed up for a subscription. The comments I hate most on my weblog are the ones by people who don’t anything more than thanks, but your are unique, thank you!
tagged home
Hey…thanks for that. Fantastic content. I’ll be coming back soon for more news. Cheers!
Farroattmof
Just popping in to say nice site.