If You Don’t Like Your Social Media Content, Why Would Anyone Else?

It’s not uncommon for us to encounter a trainer, consultant, or professional coach that is reluctant to like their own content on social media for fear of being too “self-promotional”. There’s enough hurdles to overcome for effective digital marketing, don’t artificially add self-concept doubts to the list. Promoting your own content on social media is not only acceptable, it’s expected.

The concern over too much self-promotion seems to come from social media’s reputation as encouraging self-involvement.  To some degree that stereotype is deserved, it’s a platform specifically to tell your network (or the world) about yourself or comment on what others have shared.

Approaching social media in a selfish manner is a problem but providing useful content to your network is not selfish, it’s sharing.  That’s especially true if your content is published to a company page because it’s possible that your personal connections won’t see your content if you don’t like or share it yourself.

If you’re not liking or sharing your content it’s likely that others won’t either.  Not necessarily because they don’t find value in it, but rather because they aren’t aware of it. Gushing over yourself or taking on a narcissistic perspective on social media is cause for concern, simply liking or sharing your content is not.

Image Courtesy of flickr.com