Is Your Content Becoming Redundant?
That’s funny . . . I don’t remember being absent minded!?
Meeting the demands of a consistent digital marketing campaign can lead content creators into becoming repetitive. This is especially true for trainers, consultants, and professional coaches that have been producing long term content from a limited amount of topics. To combat absent-mindedness or redundancy in your content, set content categories or refresh cycles to keep it innovative.
There are several ways to prevent redundancy from creeping into your digital marketing content:
Modernize Old Content
Do you have a fresh perspective on a topic you’ve already covered. Expand on your thoughts while linking to the previous content. This prevents your content from appearing repetitive while building on the topic you’ve previously addressed. This can be especially useful for technology or digital related content that evolves quickly
Set a Category calendar
Redundancy is never as glaring as when duplicate content is delivered in quick succession. Divide your topics into categories and rotate between those categories to ensure that any redundancy at least has the benefit of a break between them.
Reduce the Amount of Content
If your videos are running over 5 minutes or you have thousands of words in an article to cover a topic in depth, break that down into a series of content. The total amount is the same but you can deliver it bite size chunks that will fill your content calendar.
Reduce Frequency
This isn’t always possible depending on the goals of a digital marketing campaign. But give your frequency a hard look. If you’re not getting tangible benefits from an aggressive content calendar, scale it back.
Create Something New
Maybe you’ve leveraged a particular topic or concept as far as you can. Find related content about your area of expertise and create new tools and techniques that can serve as a fresh perspective on your product or service.
Trainers, consultants, and professional coaches can fall into content ruts in their digital marketing. It’s important to reinvigorate that content because if you aren’t genuinely passionate about sharing your expertise, others won’t be inspired to pay attention or want to learn more.