Online Marketing: Publish or Perfection?
Trainers, consultants, and professional coaches tend to strive for perfection. On the surface that seems like an asset but it can become the undoing of their online marketing.
The problem with perfectionism is it often becomes fruitless debate or nit picking. Gradual improvement is admirable but requires testing not nit picking.
At a certain point in online marketing timeliness runs up against perfectionism and timeliness should almost always win. There are certainly ways to avoid this conflict with marketing matrices and calendars but sooner or later revisions, improvements, and tweaks will bring you to the brink of a deadline.
And the rule should be to meet the deadline. Inevitably when relaying this message someone says, “But there are exceptions like blatant mistakes, inaccurate information, or poor quality communications/layout that need corrected.” That’s competency not perfectionism. Competency is meeting basic requirements of professional quality and clear messaging.
The best piece of marketing that never gets released is ultimately a waste of time and effort. It’s OK to refine and tweak but don’t hold up your marketing processes debating which image is most striking or what color is most appealing. As long as the communication is of a professional quality it’s better to get it out. Use the time you save debating and spend it on analyzing and testing your results. Then your next campaign can take what you’ve learned and apply it, rather than getting stuck in a cycle of “perfection”.