Digital and Email Marketing Strategies and Tactics | eMarketing Innovation Insights

Digital Marketing’s Value is Disrupted without Gauging Your Target Market’s Perception

If you are searching for a new, and critical, perspective on digital marketing then Disrupted: My Misadventure in the Start-Up Bubble is a good option. The book came to my attention after hearing other digital marketers’ mixed reviews. The book is an account of author Dan Lyons’ time with HubSpot, a popular digital marketing platform.

Checklist Mindset in Digital Marketing

I am a checklist junkie. I create monthly task calendars that I break down into weekly checklists and then create daily journal entries for what needs accomplished. For me it’s natural to want to do a task, complete it, and then check it off the list. While valuable in task completion, a checklist mindset can

Is It Time for a Redesign?

A redesign of a website or email campaign is often considered when the aesthetic of the layout has become dated or unsuitable. By all means, if you find yourself repulsed by the look of it, then it’s time to make an update. But what if you’re just indifferent toward the layout? Is it worth the

Digital Marketing: Is Doing Nothing an Option?

Getting started with digital marketing is often the hardest step to take. We speak with many trainers, consultants, and professional coaches that know they need to do something but there’s always one more thing to square away before launching their digital marketing plan. There will always be one extra element that could make digital marketing

Is Your Call to Action Still Valuable to Your Target Market?

When testing and analyzing digital marketing data, the focus is often on the content or creative elements. While these elements certainly factor into digital marketing success, it’s important not to overlook the foundational elements that the content and creative is built on. This is especially important in reviewing the target audience and calls to action

Website Content and Social Media Content Offer Unique User Experiences

It’s common for trainers, consultants, and professional coaches to think of social media and their website as the same thing. This false assertion often leads to mirroring navigation and content that rarely suits either channel. While social media content and website content are related they are two very different channels that will result in very

B-to-B Digital Marketing: Setting a Budget

Digital marketing is a business development activity which means it should directly or indirectly generate revenue. For trainers, consultants, and professional coaches that sell their services to other businesses, the contribution typically comes in the form of leads. Since marketing’s goal is to generate revenue the budget should not be set higher than a reasonable

A Mistake in My Email Marketing Send . . . Now What?

Email marketing presents a unique challenge from other digital marketing platforms in that it has a single definitive send. Once it’s sent, there’s not a reliable way of retracting the communication. So unlike your website, digital ads, or social media posts, mistakes can’t be overwirtten live at the source. So when mistakes are not caught

Digital Marketing Bias: “My gut feel is the same as metrics.” or “Don’t make judgment calls, just follow the metrics.”

The use of data in digital marketing can be a divisive one because the two biases are more common than a balanced view. This is a problem because a skewed perspective on how to use metrics can steer a digital marketing campaign toward trouble or miss opportunities. Effective use of metrics is a careful balance

Digital Marketing Bias: “Digital marketing tools should always be free.” or “Free tools are ineffective.”

The amount of tools available for digital marketing is growing exponentially. The quality and prevalence of these tools varies greatly. This often makes it difficult to identify and effectively implement the tool that’s best suited to your marketing campaign’s needs. One common factor that drives a decision to adopt a tool is whether it’s free