Digital and Email Marketing Strategies and Tactics | eMarketing Innovation Insights

Digital Marketing Bias: “Social media is a waste of time.” or “Social media is the only thing that matters.”

Social media is the newer channel in digital marketing but one that is growing fast. In fact it’s growing so fast that it’s becoming difficult to lump all social media platforms together. The most frequent social media argument is over which platform is most effective. But to avoid too much granularity, we’ll go with its

Digital Marketing Bias: “Email Marketing is obsolete.” or “Email marketing is the only thing that really works.”

As digital marketing channels go, email marketing is the senior citizen. Email was developed at the dawn of the internet and leveraging that technology for marketing was not far behind. Of course, email marketing has evolved heavily through the years but what is its current role? There are two opposing views on the importance of

Digital Marketing Bias: “A website is no longer necessary.” or “A website does everything a social media page can do.”

The role of the website has become a lot more convoluted over the last several years as social media platforms build in more and more functionality for business and user pages. This complexity has led to two simplistic and opposing views of the landscape which boiled down is “Social Media platforms can handle my entire

Digital Marketing Biases

Mark Twain said, “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” Trainers, consultants, and professional coaches should take that quote to heart when analyzing their digital marketing campaigns. Our biases about digital marketing are often what prevent us from objectively considering new

Don’t Allow Your Email Marketing Layout View Dictate the View for Your Audience

Often times trainers, consultants, or professional coaches use their own email or mobile inbox to test their email. While this can be a good first impression, it should not be the final word on layout decisions. Because email platforms, mobile inboxes, and personal settings greatly influence how an email marketing message is viewed, a more

Test Your Conversion Mechanism – Every Time, All the Time

The pre-dominant reason that trainers, consultants, and professional coaches run marketing campaigns is to generate leads or sales. While larger firms might include branding and market exposure as a goal, it’s not the primary focus. For this reason, digital marketing should always drive to a call-to-action. If someone completes that call-to-action, they are counted as

Personalized Text Emails for Digital Marketing

The discussion over HTML emails vs. text emails has gone on for some time and continues to be debated. Our general thought is to let your audience decide which format they prefer. However there is a situation where text messages clearly outperform. Personalized email messages, with a very targeted offer, and sent from a particular

Systematize Your Digital Marketing

Technology is evolving at a rapid pace and that rate of change has filtered into digital marketing. We wrote a post on simplifying your digital marketing systems but some training, consulting, and professional coaching firms make the opposite mistake of not sufficiently automating their digital marketing. It’s important to review your processes to eliminate unnecessary

Map Your Call-to-Action Visitors Flow

Is your site sending visitors on a path to nowhere? The answer to this is always “no” but the reality is that many trainers, consultants, and professional coaches have digital marketing offers that ultimately lead to nowhere. It’s important to review your site at launch and then periodically to make sure that calls to action

New Digital Products and Services: An Elegant Solution to a Problem That Doesn’t Exist?

Digital marketing is often focused on the tools and tactics for communicating to your target audience. However, marketing should play a role in what is offered as well as how it’s offered. This is very true of digital products and services that are often planned and developed without a clear understanding of what the target