Social media is the newer channel in digital marketing but one that is growing fast. In fact it’s growing so fast that it’s becoming difficult to lump all social media platforms together. The most frequent social media argument is over which platform is most effective. But to avoid too much granularity, we’ll go with its overall effectiveness. Because of social
Read moreAs digital marketing channels go, email marketing is the senior citizen. Email was developed at the dawn of the internet and leveraging that technology for marketing was not far behind. Of course, email marketing has evolved heavily through the years but what is its current role? There are two opposing views on the importance of email marketing which greatly over-emphasize
Read moreThe role of the website has become a lot more convoluted over the last several years as social media platforms build in more and more functionality for business and user pages. This complexity has led to two simplistic and opposing views of the landscape which boiled down is “Social Media platforms can handle my entire online presence.” or “My website
Read moreMark Twain said, “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” Trainers, consultants, and professional coaches should take that quote to heart when analyzing their digital marketing campaigns. Our biases about digital marketing are often what prevent us from objectively considering new marketing channels or techniques that
Read moreOften times trainers, consultants, or professional coaches use their own email or mobile inbox to test their email. While this can be a good first impression, it should not be the final word on layout decisions. Because email platforms, mobile inboxes, and personal settings greatly influence how an email marketing message is viewed, a more diverse testing method should be
Read moreThe pre-dominant reason that trainers, consultants, and professional coaches run marketing campaigns is to generate leads or sales. While larger firms might include branding and market exposure as a goal, it’s not the primary focus. For this reason, digital marketing should always drive to a call-to-action. If someone completes that call-to-action, they are counted as a conversion, otherwise known as
Read moreThe discussion over HTML emails vs. text emails has gone on for some time and continues to be debated. Our general thought is to let your audience decide which format they prefer. However there is a situation where text messages clearly outperform. Personalized email messages, with a very targeted offer, and sent from a particular trainer, consultant, or professional coach
Read moreTechnology is evolving at a rapid pace and that rate of change has filtered into digital marketing. We wrote a post on simplifying your digital marketing systems but some training, consulting, and professional coaching firms make the opposite mistake of not sufficiently automating their digital marketing. It’s important to review your processes to eliminate unnecessary manual processes because the repetition
Read moreIs your site sending visitors on a path to nowhere? The answer to this is always “no” but the reality is that many trainers, consultants, and professional coaches have digital marketing offers that ultimately lead to nowhere. It’s important to review your site at launch and then periodically to make sure that calls to action lead visitors step-by-step to the
Read moreDigital marketing is often focused on the tools and tactics for communicating to your target audience. However, marketing should play a role in what is offered as well as how it’s offered. This is very true of digital products and services that are often planned and developed without a clear understanding of what the target demographic really wants or needs.
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