Digital and Email Marketing Strategies and Tactics | eMarketing Innovation Insights

Consolidating Marketing Emails

Most trainers, consultants, and professional coaches have a lot of good ideas, strategies, and tactics that they are eager to share with their target audiences. Sometimes that eagerness boils over to form an overloaded and cluttered email marketing newsletter. Typically, it’s best to simplify an email campaign so that each email has a single topic

Overcomplicating a Website Project

Technology professionals have long been known for “tech speak”. We web and internet professionals have largely adopted that culture as the internet, software development, and system administration all form closer and closer ties. Many times these terms are useful because they serve as shorthand for best practices or efficiently discussing technically complicated principles. Unfortunately, a

Is Your Digital Marketing Burned-Out or Bored-Out?

In a recent conversation with a client that offers sales training and consulting, the owner said, “We’re burned out. Everything seems the same. We start putting together content and inevitably we end up writing a similar article every time.” It’s not uncommon for trainers, consultants, or professional coaches to fall into a rut because they

LinkedIn Sharing vs. Posting

The LinkedIn publish a post option has been active for almost two years but is just starting to get more widespread use. For those that don’t know what a LinkedIn post is, you can think of it as a blog post that resides in a blogroll of other LinkedIn posts on the LinkedIn site. Sharing

Exploiting Current or Cultural Events in Marketing Often Lacks Authenticity

Last week I visited a national park that is a civil war battlefield. During a conversation with the Ranger at the visitor center, she mentioned that the national park service had encouraged each park to do a promotion that tied in with the release of the new Star Wars movie. She explained that several parks

Digital Marketing Goals: Projects for Improvement or Business as Usual

As the year closes out, digital marketing goals should be set for the following year. This can be especially true in digital marketing because campaigns can be repetitive and trainers, consultants, and professional coaches might allow that to lull them into complacency. This can cause swift declines in results due to the digital marketing environment

Subjective Digital Marketing Analytics

Metrics are only as good as the analysis. This seems obvious but many trainers’, consultants’, and professional coaches’ marketing campaigns revolve around putting the best face on the results. Rather than spending time “putting lipstick on a pig”, really look at the data to see what channels and efforts are generating results . . .

Content that Says Nothing.

Most trainers, consultants, and professional coaches agree that their content is the real value that drives their marketing campaigns. After all, their knowledge is what they are selling, so content is really just a product teaser for the whole business. Unfortunately due to writer’s block, complacency, or self-delusion, the content created for marketing can be

Digital Marketing Overload

Marketing and technology conferences can be a great place to get new ideas and stay abreast of best practices. It can also be a great place to be overwhelmed and try to implement initiatives that aren’t well suited to you or your organization. Digital marketing and technology are moving at a rapid pace so effective

Effectively Collect and Display Data

Big data is here and the amount of information that needs compiled, organized, and analyzed seems to grow exponentially every day. Digital marketing and web applications, even for small business, often have quite a bit of data that needs analyzed and communicated. For this reason, it’s wise to spend some time thinking through the data