Digital and Email Marketing Strategies and Tactics | eMarketing Innovation Insights

Ethically Acquire Your Marketing Images

Google image search and other image tools have made it very easy to find amazing illustrations and photographs online for your marketing. However, the tools should come with a warning, most of those images are not free for the taking. Many trainers, consultants, and professional coaches use images in correlation with blogs or social media

In Competition with . . . Yourself

Most trainers, consultants, and professional coaches have plenty of competition but some still insist on adding more . . . themselves. Pay close attention to your calls to action. If you find that your offers are too similar or promoted simultaneously, you’re probably competing against yourself. We run into this primarily with two particular calls

Usability Fanatacism

Too much of a good thing will inevitably corrupt it. Usability is important but can be taken to an unsustainable extreme. We ran into an issue recently where an email tested fine across browsers and platforms. One of the test users printed it and found that there was some odd spacing at the bottom. So

Focus Email and Social Media Marketing Schedules on Peak Activity Times

We are often asked, “When is the best time to send an email or post to social?” The problem with this question is that it’s not static. The answer will vary based on audience and offer. Rather than looking for a set day/time monitor activity and look at the calendar to figure out Ideal times.

Email Layout: HTML as Text

A common question from trainers, consultants, and professional coaches is the best way to set up their HTML email. Should it be a fully designed email or ultra-simple with just text? While each campaign likely calls for its own solution the answer is usually either, just don’t split the middle. Its odd advice as a

SEO Without Analytics is Like Driving Blind

Suppose someone asked you to drive from your home to the nearest grocery store. It would be a strange request but easily fulfilled. Now suppose they wanted you to be blindfolded for the trip. That’s an impossible task and the assumption would be that the requester was crazy. Even if the store was close and

Email Mobile Layout – Columns

There have been a multitude of article written lately promoting a single column layout that is a max width of 400 pixels. The idea being that the simple layout will display well on mobile devices. And while that is certainly true, it’s also true that most of the people promoting this best practice have many

The Personal Perspective Bias

When judging your website you tend to be on one extreme or the other. Either everything seems a little better than it is or a little worse than it is. It’s important to make value judgments on your website from the metrics or user testing rather than personal opinions or experience. A client called us

While Creating New Web Content, Don’t Forget to Manage the Old Web Content

Things move quickly on the internet, that’s no great revelation for most people. In an effort to keep up with email marketing campaigns, social media posts, and blog articles it’s easy to produce something and then forget about it. For email and social this often doesn’t create a problem but on a website, relics of

Gradual Search Engine Optimization (SEO)

Search Engine Optimization (SEO) has transitioned from a quick hit process to a more gradual improvement process. While consistent updates have long been the mantra of good SEO specialists, it’s now become a necessity. Many of the on page tricks or directory link blitzes of the past for immediate improvement have much less impact than