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Digital Marketing Technology Might be Smart but it has No Common SenseDigital marketing technology continues to get more refined from year to year. Sophisticated algorithms and stream lined tools help digital marketers cover more channels than they ever could in the past. However, the sheer bandwidth that digital marketing allows a marketer to take on, often prevents them from reviewing how smart the technology really is.
Digital Marketers Need to Have an Eye on Cyber SecurityWhat good is a website that is constantly having outages? How useful is a hijacked social media account publishing questionable offers? What about an email marketing platform loaded with stolen email addresses blasting out SPAM? Digital marketing channels infected with malware or compromised in some way not only undermine the time, energy, and money invested
Know Your Digital Marketing Metric FlowAnalytics are essential for making educated improvements to your digital marketing campaigns, but only if the data is reliable. As the number of digital marketing tools expands, so does the complexity of the data. Minimizing your tool set helps minimize the complexities that can cause problems but even a streamlined digital marketing platform should be
Video Content Without Elaborate Production CapabilitiesMost trainers, consultants, and professional coaches have the speaking skills and personal presence to create compelling video content. However, only the minority of them do. Lacking technical capabilities prevents them from creating video at all or finds them producing lackluster quality material. But that doesn’t need to be the case. A few video basics can
Define Your Digital Marketing Niche FocusThe internet is a crowded place. There are over 2 million blog posts every single day, let alone social media posts, podcasts, etc. Even the best content can have a hard time standing out to a broad audience. It’s often better to narrow your focus to a niche of the market to engage that audience
Making Efficient Design Decisions in Digital MarketingA shortage of opinions in digital marketing is almost never a problem. That is especially true when dealing with design and layout. Making a case for a design being “right” is often not an objective process. Since the judgement call can come down to how someone or group of someone’s feel, separating informed suggestions from
Knowledge Transfer for Digital MarketingTurnover can be prevalent in digital marketing roles especially for trainers, consultants, or professional coaches that are running small firms. In the day-to-day hustle and bustle documenting those processes is rarely even on the radar. However, a sudden departure can leave critical gaps in digital marketing processes that are either time consuming to recreate or
Is Hootsuite’s Link Preview Deceiving You?Hootsuite is a powerful social media marketing tool and makes running and monitoring social campaigns significantly more manageable. However, like other third party social media management tools, Hootsuite is at the mercy of the social networks it’s posting to. It must constantly adjust to function within the social media platform’s rules and development options. Just
