Digital and Email Marketing Strategies and Tactics | eMarketing Innovation Insights

8 Misconceptions on Email Deliverability

Email deliverability has a lot of misconceptions. Here are common assumptions that trainers, consultants, and professional coaches make that are often untrue: The bigger I can get my list, the more money I will make from it. A large list might make you feel better, but unless all of the people on it want to

Blog Comment Maintenance

One of the beauties of a blog is that it provides user interaction. One of the curses of a blog is that it subjects you to “user” interaction. Comments are a great way to get feedback and have a conversation with your readers but there will be . . . SPAM. Maintaining blog comments is

Blog Search Engine Optimization (SEO) Considerations

One of the most powerful benefits for a blog is its SEO capabilities. Every single post can provide content to the search engines on a topic catered to your product or service. This is extremely valuable to trainers, consultants, and professional coaches because it provides a platform to illustrate their knowledge and how they help

Article Schedule with Social/Email Integration

Many times with online marketing simply completing the tasks is the most difficult aspect of doing it. So why not kill a few birds with one stone? A blog’s posting schedule can be synced with email marketing and social media marketing programs to cover all the channels at once. The simplest way of doing this

Blog Custom Layout

Is your business the same as every other business? Every trainer, consultant, and professional coach I work with would suggest it isn’t. They work in specific geographies, on specific topics for specific industries. So your blog shouldn’t look just like other blogs. Customize your layout to sync your blog with your website, social media, and/or

Have a Business Blog? Make it Count.

I recently had someone ask me, “Aren’t blogs dead?”. No, they are alive and kicking, they’ve just gone through a metamorphosis. Ratherthan being the single stop for readers, blogs can serve as bait. The content can be distributed across many channels to lure people to the blog and by extension, your website. When done consistently

B-to-B Online Marketing Around the Holidays

As the holiday season grows closer, many of us associate it with the busiest shopping season of the year. But for B-to-B the inverse is often true. While consumer shopping spikes business to business transactions often lag. Consultants, trainers, and professional coaches need to modify some of their online marketing plans to account for the

When Scheduling Goes Bad

Having automated processes in place that allow you to pre-schedule email or social media messages are a great tool. However, the people behind the tools always need to be aware of those sends and make judgment calls in extenuating circumstances. As an example, Hurricane Sandy is hitting the east coast hard this morning. Many businesses

When Do I need Online Marketing Help?

One of the most challenging questions for trainers, consultants, and professional coaches in regards to online and email marketing is knowing when they need to hire outside help. There’s not a hard and fast rule but there are three guidelines of when to look for help: Don’t Have Time – This is an easy issue

Lead Generation for Consultants, Trainers, and Professional Coaches: Visitor to Lead to Client

Following up on the ease of contact post. . . Contacting you is often a general action. Lead generation is more specific. It involves the contact but with an intent to take a next step. Ideally, professional services websites are developed with the intent that it will generate new business. In the case of consultants,