Digital and Email Marketing Strategies and Tactics | eMarketing Innovation Insights

Is It Easy to Contact You on Your Website?

Visitors should have a simple way of getting contact information from your website. It sounds obvious but it’s something that many business websites neglect. Contact information actually serves two purposes. The first is to get visitor feedback or allow them to take next steps. The second is that providing ways for people to contact a

Web Marketing: Stay Up To Date

Liking an idea and executing it are two very different things. Many consultant, trainers, and professional coaches want to leverage their knowledge into an online marketing campaign but struggle to put it together. This is especially true if they see or hear an idea they like but don’t think through steps for executing and maintaining

Online Marketing Campaigns: Have a Target

A common mistake in online marketing is not having a clear client target for individual campaigns. The thinking behind it is usually, “cast a wider net to have more opportunities to catch something.” The problem is there are a lot of nets in the water, so the people that know how to catch a particular

Social Media Automation: Pro or Con?

At its best social media is an interactive tool for businesses to engage their clients and prospects in meaningful interaction. At its worst is regurgitated content filling a stream of SPAM. It would seem that automating social media would lean toward the latter rather than the former, right? It doesn’t have to be that way.

Quality Web Help

I had a question come up recently with a prospective client that interestingly comes up a lot. The question was, “How do I know you’ll stick around to do these campaigns?” I’ve had some clients go so far as to ask for a contract for a dedicated length of time to work on their project.

Post Overload in Social Media

A good question was recently presented to me, “Can we overpost to our social media accounts and wear people out?” Unlike email, social media communications aren’t falling directly in an inbox where the audience needs to do something with it (at minimum delete it) but rather the audience has to proactively seek out the content.

Reasonable Next Steps in Online Marketing

Successful online marketing is part art, part science, and a big part common sense. However, when we work on our online marketing campaigns everything makes sense to us. We clearly see the value proposition and truly believe in the product, service, or offer being made. That zeal can blind us to common sense. The most

Email and Online Marketing: Create Genuine Urgency

Creating a sense of urgency is often noted as a best practice in marketing. We want prospects to take action on an offer now rather than filing it away for “later” and then forgetting about it. But urgency, like anything, can be abused. Many online marketers create arbitrary deadlines or dates to force urgency. Overusing

Content For Social Media

Once you have content for your email you’re at a jumping off point for your social media content. Many consultants, trainers, and professional coaches will copy their email content to their social media pages. That is a good strategy to save time and ensure that content is available to all your channels. However it’s not

Content for Email Marketing

Many consultants, trainers, and professional coaches seem to be stumped on where to get quality content for their online marketing campaigns. In reality, the content isn’t the real problem. Given the nature of training and consulting literally everything being offered is valuable content. The real problem is organizing the material to make a cohesive online