Digital and Email Marketing Strategies and Tactics | eMarketing Innovation Insights

Email Marketing Service Or In-House?

Every so often I encounter a trainer, consultant, or professional coach that is not comfortable using an email marketing service platform like Constant Contact, Exact Target, Swiftpage, iContact. Vertical Response etc. The most common reasons for this aversion is that the client doesn’t feel the price is warranted as they can do the same thing

Online Marketing: Don’t Forget Your Clients

When trainers, consultants, and professional coaches set up or maintain an online marketing campaign, prospects are typically the focus. This makes sense as marketing to prospects is the most direct way of generating new business. Unfortunately this focus often blinds trainers, consultants, and professional coaches to another, likely more valuable, group; their clients. Including communications

No Catch Alls in Email List Segmentation

After an email marketing campaign is running consistently and generating results a natural evolution is to segment the email list into groups and cater communications to the segments. This is easier said than done. Deciding which segments should exist and what individuals belong in which category is not an undertaking to be taken lightly. Identifying

Will Internet Marketing Sell My High Ticket Items?

A question that trainers, consultants, and professional coaches ask is, “How will an online marketing campaign sell my services? The typical price is x thousands of dollars.” The simple answer is, “It won’t”. At least not directly. However, it is possible to break down the campaign into sections and make small sales/relationship builders that result

Email Marketing and Social Media Aren’t in Conflict

There seems to be a perceived conflict between email marketing and social media. The conflict is usually summed up as social media taking the place of email. The truth is that the two are intertwined and not at odds with one another. Well done online marketing integrates the two to communicate to diverse audiences in

Social Media is Becoming a Necessity (Not Optional)

Full disclaimer, I believe that social media is currently being over-hyped as a marketing medium primarily because significant metrics are hard to gather and business communication is often a subsidiary focus. That said, almost every company should have some strategy for using it. The reason I say this is not from a belief that it

Email Marketing: What to Do About a Mistake

A social media post or a webpage can be immediately updated or removed if a mistake is present. Email, however, presents a unique challenge when an error is sent out. If an email platform has a retract feature, the results are typically spotty at best. This means that once an email is sent, there’s really

Company’s Strategy for Social Media

Companies often agonize over how to use social media. The process can get fairly drawn out but at the end of the day there are only three options available to companies. Strategy 1: Company Communications Doing a company approach to social media is really about setting up social media channels that get fed company

Set eMarketing Goals Now

Happy new year. Like most business goals, now is the time to review your metrics and set goals. And it can’t be a resolution that’s forgotten after January. eMarketing is not a “set it and forget it” activity. It’s an ongoing process of trial, error, and improvement. Look over your email, social media, and website

Website Maintenance: It’s just got to work

Many times the complex can blind us to the simple. This is true in online and email marketing campaigns. We become immersed in metrics, schedules, and best practices to refine our online campaigns to their top performance. That is admirable unless we let the simple items slip. Stripping away all the complex online marketing vehicles