Digital and Email Marketing Strategies and Tactics | eMarketing Innovation Insights

20 Tactics of Effective Email Marketing

I will be posting a comprehensive listing of effective email tactics in coming weeks. These will include 20 strategies that should be used in every email campaign to build and maintain a quality send list and provide conversions from those sends. – Eric eMarketing Innovation

Focus Goes a Long Way in Email Marketing

Having a laser focus is critical in email marketing campaigns. The focus should answer one of two questions: What do I want recipients to do? What value am I providing my audience? If the answer can’t be summed up in in a short answer, the email needs to be simplified. There shouldn’t be a lot

Internet and Social Media Marketing: If You’re Not Using It, Get Rid of It

Internet and social media should have spring cleaning seasons. If something hasn’t been used in years, it’s probably not going to be, and it needs to be tossed. There are a lot of internet and social media pack rats. They horde as many communication channels as they can find. The problem is that they never

Internet Marketing: Diagram Before the Details

People tend to love designing the details of any marketing initiative. I truly understand why too. It’s the slick and cool piece of marketing. Unfortunately, it’s typically the least impactful to your audience and should garner the least attention. If you are doing any internet marketing activity, plan an overview before considering any details. I

Email Marketing: Weigh Your Marketing Needs vs. Users Expectations

One of the most common questions about email marketing is how often should emails be sent to the contact list. Unfortunately there is no magic formula to follow. However, an educated guess can be achieved by weighing content vs. marketing goals. We’ve all heard “it’s better to give than receive”. In email marketing the rule morphs into,

Improving Online Marketing is Like Managing Fantasy Football

As fantasy football hits full swing, it occurred to me that internet marketing and managing a fantasy team is a lot like managing internet and email marketing. Its about paying attention to numbers, making educated guesses about what will reap the most reward, reacting to past trends, and hoping for a little luck. People get

Communicate Online in the Preferred Manner

Social media is the newest form of online communication. It’s the band wagon everyone is jumping on as the next marketing media for business. But is it? For some people it will be, for others it will be just one more hot topic stop on their way to the next “new thing”. Online marketing boiled

Clean Up Your Email Marketing Lists!

There is a temptation email marketers are often subject to. It’s the “how large is the mailing list” lure. It typically the most accessible metric that email marketers are subjected to and can cause a yearning for more and more people. Resist this urge and keep tidy lists. Email success rates don’t come from how many

Don’t Oversimplify Action on Web Anaytics

For the most part site owners are beginning to see the value in tracking their sites performance. Several surveys have indicated that most people gather the data and never do anything with it. That’s not the best idea as reports are nice but the whole point is to measure improvement. However, there is a growing

Navigation in All Website Aspects

Great content is only good if people can find it. Some thought towards navigation is always necessary in any internet project. This means social networking sites, blogs, wikis, traditional sites, forums, etc. Make sure that all your online efforts provide an easy way to access information. Most of us know that website navigation is important