Digital and Email Marketing Strategies and Tactics | eMarketing Innovation Insights

For Your Blog or Social Media: Write What You Know, Not What You Think People Want.

People often inquire whether a topic is good. Usually they want to know whether it will attract search engines or an audience. This is the wrong question to be asking. The right question is whether this topic directly applies to what my blog or social media site is about. Why is trying to write for

An Online Single Content Source Has Singular Content

I previously posted about making social networking sustaninable through a single content source. There is a hidden pitfall here. A single content source needs to be singular. That means it speaks to a single topic. My blog is an example of stretching about as far as possible. I cover internet marketing, SEO, email marketing, and

Pick Appropriate Social Networking

After posting about funneling social networking sites to a single content source, I had several questions arrive that showed how expansive social networking has become. One person had 12 profiles. Twelve! While my suggestion was still to funnel to a single content source, simply updating that many sections could still be a maintenance headache. Make

Is Your Social Networking Sustainable?

Everyone likes the idea of using social networks to build business or raise awareness of an organization. However, most people don’t like the time involved in having a presence in the most popular social networks. I am one of those people! We all have a lot of things to get done and social networking is

Track the Whole Not the Parts

Most site owners are beginning to see the value in tracking their results. It’s really the only objective way to analyze results and make improvements based on data. Unfortunately, there is still a majority of folks that gather the data but never look at it, or use it as validation for their own prejudices rather than

Make Recurring Webpage Items Easy to Update

Everyone could use some extra time right? One of the biggest time consuming maintenance activities on a website is having to update something on every page of your site. Depending on the change, it’s usually a cut and paste exercise but wouldn’t it be great to change it once and have that change appear across

Your Subscribers Only Signed Up For Your List

Sooner or later every successful email marketing campaign will encounter piggy-backers. These are solicitations to send out someone else’s promotional material to your subscriber base. Nine times out of ten it’s a bad idea to agree to sending out other promotions. Subscribers agreed to get a particular communication. Sending promotions for other people or companies

Confusing Technical Prowess With Good Internet Marketing

I’m always cautious when I start working with a person that “knows technology”. There tends to be a belief that understanding technology automatically translates into expert email/online marketing. These intiatives typically end up being on what webpagesthatsuck.com call “the bleeding edge”. Just because you can do something doesn’t necessarily mean you should. As a rule

Search Engine Rank Improvements Take Stamina and Evolution

A lot of people are frustrated with their organic (Not a pay per click service) search engine rankings. When they finally have had enough the frustration usually takes the shape of wanting to rank first for almost any related keyword. Barring a massive budget and a group of talented web professionals, that isn’t likely to

Email Marketing is for the Long-Term

With the economy sagging many people are looking to email/online marketing as a way to open new opportunities for them or their companies. Of course, that’s something I love to hear! However, in the case of email marketing I’m noticing a disturbing trend. I’m calling it “The Down Economy Panic”. People who have lost some clients